Swot Analysis

Topics: Hotel, Kuala Lumpur, Berjaya Times Square Pages: 23 (8552 words) Published: June 19, 2013
Introduction

Our group assignment topic is 4 star Hotels. The two 4 Star Hotels that we choose are Corus Hotel and The Berjaya Times Square Hotel. There have many reason that why we choose these two hotels. Firstly, Corus Hotel and Berjaya Times Square Hotel are near the high traffic area like KLCC and also Times Square shopping mall. It will more easy to attract people stay at the hotel, they also can shopping at the shopping mall like Pavilion, Sungai Wang, Times Square or KLCC directly just using about 10 minutes from the hotel. Secondly, the two hotels also most popular and famous at city Kuala Lumpur because some people like foreigner, consumer or traveller will find hotel around this hotel. Thirdly, the two hotels also have some advantages to attract us to choose the two hotels for our assignments topic. The advantages of Berjaya Times Square Hotel and Corus hotel are the location are very great and nice view of the hotel especially at the night.

Company profile

Name of establishment: Berjaya Times Squares Hotel
Location: Located right in the heart of Kuala Lumpur Central Business district, Berjaya Times Square Hotel and Convention Centre is an excellent spot for key conferencing and banquet functions. History: By the mid-1990s, Tan had emerged as one of the most ambitious and most successful of Malaysia's growing class of business tycoons. In 1995, Tan launched a new project in order to highlight his and Berjaya's success in building a wide range of successful businesses. That project called for the construction of a massive shopping, entertainment, and leisure centre, named Berjaya Times Square, in Kuala Lumpur. Work began on the structure that year. The complex at completion was to include more than 900 stores, as well as an amusement park, hotel rooms, and other leisure and entertainment amenities. Covering more than 675,000 square meters, the complex became the largest in the Asian region, and one of the largest such sites in the world. Progress on the complex was slowed by the Asian economic crisis of the late 1990s, and the corresponding property slump, which was then exacerbated by uncertainty following the September 11, 2001 terrorist attacks on the U.S. Nonetheless, Tan pushed through with the project--which originally remained a personal project and not included within the Berjaya Group's financial structure--and the doors opened at the Times Square Complex in October 2003.

Types of facilities
Hotel Facilities
* Banquet Facilities
* Business Centre
* Cocktail Bar
* Conference Facilities
* Gymnasium
* Jacuzzi / Whirlpool
* Lobby
* Lounge
* Reception
* Restaurant
* Sauna
* Squash Court
* Swimming Pool

Room facilities
* Air Conditioning
* Hairdryer
* In-room Safe
* Internet Access
* Mini Bar
* Private Bathroom / Enquire
* Refrigerator
* Tea And Coffee Making Facilities
* Telephone
* Television

Types of guests that patronized the establishment of Berjaya Times Square hotel The types of guest of Berjaya Times Square hotel are business groups or individuals, leisure travellers, long term stay, relocation guests, military or government travellers and other. First the types are business groups, this type of guest will rent the rooms and meeting room with a long time as finish them business and this number of guests in general more than other types guest. Almost stay in the hotel, focus them things and arrange they presentation. Why the business groups always choose this hotel? Because before start the meeting the authorities concerned with is dispatch someone to arrange the requirements, methods and carefully prepared, arrangement of rooms, catering, conferences and other matters. Second is leisure travellers, this type of guest will come out on the holiday, because they parents will bring they children to travel as well as some people is individuals. The parents choose Berjaya Times Square...

References: 1. St. James Press, 2005. International Directory of Company Histories, Vol.67 http://www.fundinguniverse.com/company-histories/berjaya-group-bhd-history/[Accessed 22 Jun2012]
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1. Aria K. Family with young children Indonesia, June 26, 2012
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3. Margarita F. Other Colombia, June 23, 2012
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1. Maria C. Family with older children Philippines, June 28, 2012
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3. Won Y. Business Traveller Singapore, June 15, 2012
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4. Able L. Business Traveller Malaysia, June 06, 2012
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