Swot Analysis

Topics: Marketing, Management, Economy Pages: 3 (582 words) Published: January 19, 2013
Edition 14
IKEA: SWOT analysis and sustainable business planning
Lesson plan
Content area
· Strengths
· W eaknesses
· Opportunities
· Threats
This resource can be used for general classwork, homework or learning skills for investigation. It is a good simple exercise in bringing the various terminologies together in understanding what it means, and how it can be used in context. This allows the pupils to bring out more in discussion and understand that the topics covered in Business Studies are not insular. The outcome will be by differentiation.

First Activity:
Using the case study and any other resources, define the following words: Multinational Company; Primary sector; Secondary sector; Tertiary sector; job production; batch production; flow production; lean production; product range; product mix; diversification; new product development; franchisor; franchisee; market share; consumer; employees; stakeholders; channel of distribution; sourcing; pricing strategy; market segment; target market; product orientated; market orientated; service sector; retail sector; private costs; private benefits; social costs; social benefits; external influences; sustainability; environment; PR; corporate social responsibility; communication; green targets; carbon footprint; strategy; objectives; tactics; mission statement; vision; SWOT analysis; brand; organisational structure; lean production; quality circles; quality assurance; quality control; kanban; kaizen; location; key performance indicators; benchmarking; recyclin g; renewable materials; economies of scale; price elasticity; green products; landfill; legislation; IWAY code; profitability; net profit; gross profit; ROCE; USP; differentiation; social trends; competition; disposable income; staff training; barriers to entry; opportunity cost.

Second Activity
Once you have completed the definitions link the following words together to form a paragraph. The words do not necessarily have...
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