Swot Analysis

FC 's product strategies are categorized into two aspects. 1. To meet consumers ' desire for novelty by introducing western style products like Mexican Chicken Warp and New Orleans Barbeque Wings. This means can satisfy young consumers who are more open and acceptable to the foreign flavors. 2. To cater to consumers ' taste for traditional Chinese meal by offering Chinese style fast food from time to time, say, Old Beijing Chicken Roll, a wrap modeled after the way Peking duck is served, but with fried chicken inside and accompanied with green onions and hoisin sauce, and Sichuan Spicy Chicken which absorbs the spicy flavor of Sichuan dish. Chinese-style breakfast food, like porridge is also served since Oct 27, 2003 on the breakfast menu of all 59 KFC restaurants in Shenzhen. The breakfast choices are a blend of East and West, ranging from Chinese seafood and chicken congee, Hong Kong milk tea to Western burgers, potato sticks and orange juice (Adler, 2003). This measure can attract older consumers who are fond of Chinese food and in need of the convenience of fast food service as well. Based on its scrutiny and adoption of Chinese traditional culinary arts, KFC has developed a series of products which are specially designed for the tastes of Chinese consumers. Moreover, in purpose of maintaining its image of a U.S. brand and keeping consistent with its globalization strategy, most of KFC 's Chinese side dishes are defined as short-term products and would be replaced by new products.

To represent the Chinese characteristics and increase the identification from Chinese consumers, KFC absorbs Chinese cultural elements into the arrangements and decorations of its outlets all over China. In 2003, KFC spent 7.6 million renminbi (equal to 900,000 US dollars) to redecorate the flagship outlet in Beijing, which is also the world 's largest KFC outlet, with the Great Wall, shadowgraph, Chinese kites and other traditional Chinese symbols. In the Chinese New Year of 2003,

References: Yum! Restaurants International Opens 1000th KFC In China. (2004). Retrieved April 20, 2004 from http://biz.yahoo.com/bw/040116/165552_1.html More than 240 poor students benefit from KFC stipend Arnold, D. J., & Quelch, J. A. (1998). New Strategies in Emerging Markets. Sloan Management Review, 40(1), 7-20. Belk, R. W. (2000). Wolf Brands in Sheep 's Clothings: Global Appropritation of the Local. In Jane Pavitt (Ed.), Brand New (pp. 68-69). Princeton, NJ: Princeton University Press. Bell, D. (1976). The Cultural Contradictions of Capitalism. New York: Basic Books. Bovee, C. L., & Arens, W. F. (1989). Contemporary advertising (3rd ed.). Homewood, Ill.: Irwin. Davis, D. A., & Sensenbrenner, J. S. (2000). Commercializing Childhood: Parental Purchases for Shanghai 's Only Child. In D. A. Davis (Ed.), (pp. 25-53). Berkeley and Los Angeles, CA: University of California Press. Davis, D. A. (2000). A Revolution in Consumption. In D. S. Davis (Ed.), The Consumer Revolution in Urban China (pp. 1-22). Berkeley and Los Angeles, CA: University of California Press. Hofstede, G. H. (1980). Culture 's consequences : international differences in work -related values. Beverly Hills, Calif.: Sage Publications. Hsu, F. L. (1981). American and Chinese: Passage to Differences. Honolulu, HW: University of Hawaii Press. Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th ed.). Upper Saddle River, N.J.: Prentice Hall. Luo, Y. (2000). Partnering with Chinese firms :lessons for international managers. Aldershot, Hants, England; Burlington, Vt.: Ashgate. Shao, A. T., & Herbig, P. (1994). Marketing implications of China 's 'little emperors. ' (China 's one-child policy). Review of Business, Wang, J Yan, Y. (2000). Of Hamburger and Social Space: Consuming McDonald 's in Beijing. In D. S. Davis (Ed.), The Consumer Revolution in Urban China (pp. 171-200). Berkeley and Los Angeles, CA: University of California Press. Zhang, Y., & Neelankavil, J. P. (1997). The Influence of Culture on Advertising Effectiveness in China and the USA: A Cross-Cultural Study. European Journal of Marketing, 31(1), 134-149. Zhou, L., & Hui, M. K. (2003). Symbolic value of foreign products in the People 's Republic of China. Journal of International Marketing, 11(2), 36. 1Liu Xiaofengwrote on May 16, 2004 7:23 AM | Reply i want this article 2Hillbirdiewrote on May 16, 2004 7:25 AM | Reply Chinese people do not find it unusual that American fast food giants like McDonald 's are done up with traditional Chinese decor during the Spring Festival I 'm confused. What do you mean by "I want this article"? 4abisdwrote on May 31, 2004 4:42 AM | Reply huithuis is good but need to be a lot more dateild 5lixiaotangwrote on June 5, 2004 8:37 AM | Reply 6Dan Liwrote on June 5, 2004 4:04 PM | Reply Hi Xiaotang, 7Dan Liwrote on June 5, 2004 4:06 PM | Reply Hi abisd, 8Alexwrote on July 29, 2004 3:32 PM | Reply Very good article!! Have you any others articles about Kfc in china 9ameriewrote on September 12, 2004 8:42 PM | Reply i have heard that the Colonel supported the KKK is this true? Australian community 10Mike Hwrote on September 24, 2004 4:46 PM | Reply 11Dan Liwrote on September 24, 2004 4:59 PM | Reply