Swot Analysis

Topics: Strategic management, Management, Marketing Pages: 3 (965 words) Published: November 5, 2012
In looking at the multiple business plans that were offered, I went with Jolly's Java and Bakery for my SWOT analysis. In reviewing this particular business plan I found it to be similar to what my husband and I ultimately want to ourselves, open a doggie bakery in our area. I wanted to review a business plan that offered a plan to build and grow off of a weaker market in its hometown and this companies introduction stated just that. In my opinion the less amount of bakeries in the area, the more successful this company is going to be by jumping onto the market and need to have such a business in its area. It is my goal to introduce the strengths, opportunities, weaknesses and threats that Jolly's Java and Bakery have per my SWOT analysis of their business plan.

The people who intend to go on the business venture are well enamored for the job as Mr. Patterson is has experiences in the areas of sales, marketing and management within the food industry. His associate Mr. Fields brings his expertise of finance and administration as well as his CFO experiences in the beverage field. The products that these businessmen are planning to sell seem to fit their marketing area as they intend on selling a large selection of imported coffees and fresh bakery and pastry goods in an upscale community. They have done their research as far their marketing area and who they will be marketing to. They have taken into consideration the tourist traffic in their area as well and produced a percentage for their revenues of up to 35% just from tourist customers. In order for them to have such a business, they have taken into consideration the need to hire full time a couple of full time bakers and several baristas at part time in order to have the JJB's fully operational at all times that they plan to be open for business. The financial plan is to raise $110,000 for its own capital and borrow $100,000 which Mr. Patterson and Mr. Fields guarantee they can can pay back...
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