Swot Analysis

Topics: Strategic management, Management, Marketing Pages: 4 (849 words) Published: August 14, 2012
SWOT Analysis

Kialeigha Short
Foundations of Business BUS 210

March 16, 2010


This paper gives a detailed description of the business plan that I have chosen. The SWOT Analysis will discuss strengths, weaknesses, opportunities, and threats for my proposed tanning salon. The paper will discuss in detail and, in some instances, how different factors of external forces and trends and internal forces and trends have different effect on the SWOT Analysis.

The Business Plan

The company and business plan that I selected was a business plan made specifically for a tanning salon. The business plan was an executive summary. It included the objectives, mission, and the keys to success. It also included a summary of the company and the products and services that the salon will offer. Strategy, Implementation, and Management summaries were included. Finally, it gives a detailed financial plan. This business plan is extremely detailed and can help give anyone an clear understanding of how to get a business started, what it takes in detailed to get started, and actually how much work and precision it will take to get started. This business plan helped me to understand and outline the strengths, weaknesses, opportunities and threats that could affect my proposed tanning salon.

SWOT Analysis – Strengths

The strengths of my proposed tanning salon are significant. The main strength that will make this salon become and remain successful is the desire and passion I have for the tanning business and the dream of expanding to different areas. Another strength that I have is the strategic planning and development before the salon ever opens. My planning has been extensive. I have planned around some more common pitfalls and possible failures. I also plan to send all of my management team to training so that they can receive the skills necessary to run my salon...
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