SWOT Analyses for MobiNil

Topics: Stock, Social responsibility, Stock market Pages: 6 (729 words) Published: February 24, 2015


SWOT Analyses
For MobiNil Co.

Prepared By:

Mohamed Mohamady kotb

MobiNil

Vision
Become the preferred communication services provider in Egypt. Mission
Providing the best customer experience, being a desired employer, creating value for our shareholders and proudly contributing to the development of our country.

Social Responsibility
Mobinil is one of the most active and leading corporate citizens in Egypt. As the leading mobile operator in Egypt, we believe that we have duties and responsibilities towards the society that we serve. Our philosophy has, and continues to be, that our success is not merely measured in financial terms, but in our commitment to serving our community and investing in its welfare.

SWOT analyses

1) Mobinil started on 1998 utilizing existing old system
Opportunities
Immediate start with existing customer already added early revenue Support the advantage of the only service provider (monopoly) for more than 4 months till the competitor entered the market Support the gain of market share and to be recognized the leader in the market Weakness:

To restructure and upgrade the existing old system it was too risky as it requires a lot of interfaces and troubleshooting which might negatively affect the reliability of the company service Strength

The staff was green hand at the beginning and gained a lot of experience in the upgrade process

2) Mobinil engaged in multi business such as:
a. computer hard ware and software
b. network equipment
c. test and measurement equipment
d. security systems
e. distributer (Microsoft, Oracle,..)

Opportunities
attract more customers
Strength
best utilization of available stores and sales staff

Weakness:
it might deviate the company from the original Vision as preferred communication service provider

3) Partnership with France Telecom:
Opportunities
Facilitate the Entry to new international markets (Africa and Middle east) Strength
Added the international experience to the local staff
Support strong global presence in the mobile market
Supported the company stock value
Exchange the latest technology

4) International competitors (Vodafone & Eteslat)
Threats:
Increase the pressure to downward the prices
Affect the market share

5) Government license with limited entries up to 2103:
Opportunities
To gain more market share
Decrease the competition range
Create more barriers for the new entry
Threats:
New competitor will start penetrate the market
The new competitor will start negotiate the Mobinil experienced staff to move for higher salaries

6) Expanding the product range (start with postpaid to pre-paid) Opportunities
To gain more market share

7) Remarkable financial indicators
Strength
Increase the shareholder value

8) Mobinil social responsibilities
Strength
Support the customer loyalty
Increase the shareholder value

SWOT summery
Strength:
The staff was green hand at the beginning and gained a lot of experience in the upgrade process Multi business will support the best utilization of available stores and sales staff Partnership with France Telecom added the international experience to the local staff Partnership with France Telecom support strong global presence in the mobile market Partnership with France Telecom supported the company stock value Partnership with France Telecom supports the exchange the latest technology Remarkable financial indicators will increase the shareholder value Mobinil social responsibilities supported the customer loyalty Mobinil social responsibilities Increased the shareholder value

Weakness:
Upgrading of existing old system led to troubleshooting which negatively affect the reliability of the company service Engaged in multi business already deviate the company from the original Vision (preferred communication service provider)

Opportunities:...
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