Levi Strauss & Co
Levi Strauss & Co is world’s most successful brand of clothing. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Its market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature® brands. Levi's®:
Invented in 1873, Levi's® jeans are the original, authentic jeans. They are the most successful, widely recognized, and often imitated clothing products in the history of apparel. Levi's® jeans have captured the attention, imagination, and loyalty of generations of diverse individuals. As the inventor of the category, the Levi's® brand continues to define jeans wear with the widest range of products available, from quintessential classics, such as the famous Levi's® 501® Original jean, to favourite fits and styles in Red Tab™ and Premium collections. Levi Strauss Signature®:
The Signature by Levi Strauss & Co.™ brand was launched in 2003 exclusively for value-conscious consumers. The brand provides these consumers with high-quality, affordable, fashionable jeans wear and casual wear from a company and name they trust. The Signature by Levi Strauss & Co.™ brand includes a collection of denim and non-denim pants, shirts, skirts, and jackets for men, women, and children. All Signature by Levi Strauss & Co.™ apparel is designed with the high-quality construction and craftsmanship that makes Levi Strauss & Co. famous. in every region of the world. Strengths:
Having been around for one hundred and fifty years, Levi’s has been able to gain and hold a specific share of the clothing industry. Other companies do not come close to its jean sales. •
Levi Strauss & Co. brings in billions of dollars in revenue each year and continues to be very strong in...
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