Swot : Air Asia

Topics: Airline, AirAsia / Pages: 6 (1374 words) / Published: Jan 14th, 2011
1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer.

Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5. Heavily outsourcing

Opportunities 1. the company always developing 2. Differentiation service for other low cost airlines such as customer service. 3. Create the new routes and airport deal. 4. Elasticity fuel price have flexible to get more profits.

Threats 1. Other accidents, terrorist attack, disaster to affect the customer confident 2. increasing the operation cost to increase full service. 3. the system may be disruption 4. government policy. 5. easy to entrance the same market for other airlines, the competitor will be increase.

Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia
1.0 Strengths
Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines
Ø The management team is also very good in strategy formulation and execution. The strategy that they have formulated at

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