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GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M
WEN- EVELINA KUTEPOV
YUM- TRAVIS MCCLELLAN
MCD- MARIA MARTINEZ

McDonald’s, Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns, operates, and/or franchises dining establishments.
Executive Summary – see written report

MCDONALD’S CORPORATION
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Founded in 1954 by Ray Kroc in California
Started as a small barbeque restaurant
About 32,000 restaurants serving in 119 countries Daily customer traffic = 62 million
Sells more than 75 hamburgers every second
Employs 1.7 million people across the globe in corporate & restaurant positions
Its $24 billion in revenue makes it the 90th th largest economy in the world
Hires around 1 million workers in the US every year
Estimated that 1 out of 8 U.S. workers has been employed by McDonald's
Delivers in 18 countries

WENDY’S/ARBY’S GROUP, INC.
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Formed
Formed in in 2008
2008 after after the the merger merger of of Wendy’s
Wendy’s International
International with with Triarc
Triarc
Company
Company
Nation’s rd largest
Nation’s 3
3rd
largest quick quick service service restaurant restaurant company company Roland
Roland C.
C. SmithSmith- CEO
CEO
Strategic
Strategic Business
Business Units
Units
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Wendy’s
Wendy’s International
International
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Arby’s
Arby’s Restaurant
Restaurant Group
Group
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Founded
Founded by by David
David Thomas
Thomas in in 1969
1969
Specializes
Specializes in in the the hamburger hamburger sandwich sandwich segment segment Founded
Founded by by Leroy
Leroy &
& Forrest
Forrest Raffel
Raffel in in 1964
1964
Specializes
Specializes in in the the roast roast beef beef sandwich sandwich segment segment Operates
Operates in in the the U.S.
U.S. &
& 21
21 other other countries countries Owns
Owns or or franchises franchises over over 10,000
10,000
restaurants restaurants YUM! BRANDS, INC.
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Created in October 7, 1997
Nearly 37,000 restaurants
Located in more
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