Topics: Coffee, Brand, SWOT analysis Pages: 3 (1759 words) Published: November 5, 2014

SWOT Analysis
Strengths are one of the internal factor lead the organization to the success pathway and the business which allow you to operate more effectively than your competitors. For example, strength could be your specialist technical knowledge. As Nestle is a well-known brand in the world, so this is good for NESCAFÉ to make any further development and it is believed that NESCAFÉ is the major player in coffee market and it has a strong brand names because of associating with Nestle which has mass market share in the world. The company's hot drinks portfolio includes a number of high-recognition brands supported by considerable marketing and research and development resources, such as NESCAFÉ and Milo.  In addition, NESCAFÉ always provide and maintain the good quality control over the products. Today, experts agree that moderate coffee consumption of up to 4- 5 cups per day is not associated with detrimental effect on health and may thus fit within a balanced and active lifestyle. Health conscious products are made keeping in mind the nutritious values. NESCAFÉ are good in promotion strategies such as advertisement. The company used direct advertising and hidden advertising on TV .In addition, they have promotion with posters, billboards or various contest in order to find the winner from our company. This is a good promotion strategy of NESCAFÉ because it can increase sales and profitability for our company even more. This is one example of promotions for customers who like playing internet online by website Facebook that has name the game is “NESCAFÉ Gold Cup Goal Challenge Game" by player must kick to the goal. Weaknesses

Weaknesses, it is define as internal environment that place an organization at disadvantage or work against a successful outcome. NESCAFÉ biased low margin profit lead to weaknesses. As common as we know that NESCAFÉ are cheaper enough that customers can be acquired. Meanwhile...
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