Swot

E2 Today, I realized I needed to purchase a new printer for my home office. With only a budget of $200 dollars I decided to search the internet. After reviewing many websites such as, HPshopping.com, Office Depot, Best Buy, OfficeMax, and staples I realized there are many different types of printers to choose from. So I decided to focus on what my needs and restraints are in a printer. Since, I do not have much space in my office; I decided to go with a multifunction printer. A multifunction printer will, give me the added function of scanning as well as printing. I do not print much so I decided to choose the HP Photosmart 7520 e-All-in-One inkjet printer. With a price tag of $149.99 after an instant saving of $50.00, this printer is well within my budget of $200.00. E3 Office Depot has reduced their transaction cost with less staff, less equipment, and no retail. I believe office Depot has missed a big opportunity in only shipping direct from the factory when it comes to online orders. Office Depot has 30 warehouses that maintain an inventory for both the 750 superstores and its e-sales. I feel if they would have work out some type of program that ships directly from the wholesaler or manufacturers when orders are place online. This would reduce their transaction cost by needing less space for warehousing. C2 SWOT Strengths Community gathering place Reputation as a friendly neighborhood store Store managers are active in community Regularly sponsors youth sports teams and support charities. Comprehensive training program in the areas of the store in which they will work Employees are trained in customer service, Weakness Competition larger carries more items Competition lower prices No lumber operation because competitor prices and consume to much space Opportunities Sell high-end tools dedicated woodworkers and cabinetmakers Develop videos and instruction