Swot
* SWOT ANALYSIS 1. STRENGTH
Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained. One of the strength is they are high-standards food providing that oversteps opponents’ offerings in superiority, presentation of food, and price. As we can see marry-brown restaurant food presentation is unique and different from others. They try to differentiate between their product and the opponents’ product. For example they come out with Malaysian popular dish which is nasi lemak and curry mee. This dish is not available in other fast food restaurant like KFC and McDonalds. The Marry-brown’s owner manages and running business has a combined 32 years’ experience working in the restaurant industry. Their experienced in manage the restaurant has make the workforce become flexible and high committed and very critical in making Marry-brown more productive, effectively and efficiently. 2. WEAKNESSESS
In several factors, Marry-brown comes out with their own weaknesses that we discovered. A main weakness is administration teams' several years of experience may embrace norms that minimum amount of risk taken, and thus, prospective revenues. It can be seen when their cultural norms that make some of the teams still not moving take a risk. This can be defined as the administration team just follow what they have because they ignore to accept a new routine or new perspective. Thus it will effect on their revenues because they did not want to be flexible to variations in market trends.
Other factors are low employee’s turnover. Their employees as we can see is just still the same person and the number is less compared to other fast food restaurant. The lower number of employee can make their restaurant to be ineffective in produce something. They are not come out with different ideas to make the restaurant to be more productive.
3. OPPORTUNITY
Meanwhile, to ensure that Marry-brown company become more establish in future, they have
Marry-brown is Malaysian base fast food restaurant chain accomplished and maintained. One of the strength is they are high-standards food providing that oversteps opponents’ offerings in superiority, presentation of food, and price. As we can see marry-brown restaurant food presentation is unique and different from others. They try to differentiate between their product and the opponents’ product. For example they come out with Malaysian popular dish which is nasi lemak and curry mee. This dish is not available in other fast food restaurant like KFC and McDonalds. The Marry-brown’s owner manages and running business has a combined 32 years’ experience working in the restaurant industry. Their experienced in manage the restaurant has make the workforce become flexible and high committed and very critical in making Marry-brown more productive, effectively and efficiently. 2. WEAKNESSESS
In several factors, Marry-brown comes out with their own weaknesses that we discovered. A main weakness is administration teams' several years of experience may embrace norms that minimum amount of risk taken, and thus, prospective revenues. It can be seen when their cultural norms that make some of the teams still not moving take a risk. This can be defined as the administration team just follow what they have because they ignore to accept a new routine or new perspective. Thus it will effect on their revenues because they did not want to be flexible to variations in market trends.
Other factors are low employee’s turnover. Their employees as we can see is just still the same person and the number is less compared to other fast food restaurant. The lower number of employee can make their restaurant to be ineffective in produce something. They are not come out with different ideas to make the restaurant to be more productive.
3. OPPORTUNITY
Meanwhile, to ensure that Marry-brown company become more establish in future, they have