"Switch to Something You'll Like, Kellogg's Corn Flakes"
The Kellogg story started in the eighteen hundreds at the Battle Creek Sanatorium, where Kellogg's Corn Flakes were created. From now until then, the Kellogg Company has changed breakfast forever. (Kellogg Company par. 3).
The nineteen-forties are basically defined by World War II, which pushed the United States out of the Great Depression. Most of the men were sent off to war, leaving their jobs and families behind. The Women were forced to take over the roles of men and fill their jobs when they left. When the men returned, women gave up their jobs to the superior men, but they got a taste of independence (Keladin).
The advertisement in the nineteen-forties for Kellogg's Corn Flakes shows a typical family living in that time. On one side of the picture, the superior father narrates, telling the audience how breakfast was always a problem in their household. The other side of the picture shows a hard working mother, who is having a difficult time feeding her children breakfast. The mother introduces her children to Kellogg's Corn Flakes, the cereal they can't get enough of. "Breakfast is no longer a problem, thanks to the production of Kellogg's Corn Flakes and my clever little wife," the father explains.
Emotional appeals are the urges, yearnings, and desire a person gets when they read or look at advertisements. Marshall McLuhan, who came up with the nature of effective ads, explains "The continuous pressure is to create more ads more and more in the image of audience motives and desires" (Behrens 628). In the nineteen-forties ad for Kellogg's Corn Flakes express three of the emotional appeals. The need to nurture is directed towards the mother, who takes care of her children by feeding them breakfast. The power or the need to dominate is directed towards the father, who was the superior one of the family during the nineteen-forties. The Kellogg's Corn Flakes ad is solely based on...
Cited: Behrens, Laurence and Leonard J. Rosen. Writing and Reading Across the
Curriculum: Ninth Edition. New York: Pearson Longman, 2005.
Kaledin, Eugenia. Daily Life in the United States, 1940-1959: Shifting Worlds.
New York: Greenwood Press, 2000.
Kellogg Company. Kellogg Company Celebrates a Century. 2006. 4 Oct. 2006<
Please join StudyMode to read the full document