Herbert E. Krugman
The College of the City Of New York
Abstract
Recordings of classical and of swing music, so chosen as to have initially very slight affective value, were played once per seek for eight weeks to seven subjects. Shifts in the directions of greater pleasantness preponderated over those in the direction of the unpleasantness; this was true both of classical and of swing music. A questionnaire on the music preference given before and after the experiment supported out tentative conclusion that positive affective shift can be produced by sheer repetition of musical experience, regardless of the classical or nonclassical character of music.
Affective Response …show more content…
Though the group liked the classical slelections better at the last seesion and no changes occurred for the jazz, the results lose significance in the light of the fact that ratings were changes in affective tone took pace during the interim.
The most pertinent studies of affective shift in response to music, which have come to our attention, are those of Washburn, Child, and Abel (8), and of Verveer, Barry, and Bousfield (7). The former reported a positive shift for three types of classical music and a negative shift for popular music during the course of five auditions. The latter found a marked negative shift for jazz in the course of eight auditions on one day; a week later the original hedonic value had been regained, but again fell rapidly in the course of eight auditions.
Data gathered by G. Wiebe (9) have been quoted as evidence against the change in affective quality of music with repetition. Wiebe studied the effect of radio plugging on ratings of popular songs. Though no change was demonstrated, the system of controls was inadequate and by Wiebe’s admission the data lose …show more content…
The individual data indicated that this positive trend is at least as marked in the case of the swing as in the case of the classical music; and repetition of the questionnaire suggests that most of the subjects have developed to some degree a liking for the type of music to which they have been experimentally