Topics: Wind power, Renewable energy, Wind turbine Pages: 14 (4548 words) Published: April 5, 2013
McKinsey’s 7S frame work
This diagram shows about the functional head and their different function.

In this above diagram, CEO has overall control over the different action taken by the company within the nation and international. CEO has the direct control over the head finance, head business department, head supply chain, head purchase and head quality assurance. And dotted line indicates that the CEO has the indirect control over the other functional head.

This diagram states about the organisation structure

Organisational hierarchy

Here the CMD appoints the head of different departments like finance, business development, quality assurance, supply chain, purchase. Company is having one separate department for its Denmark operation handling. Company is involving all levels of employees for taking decisions. But the strategic decisions are taken by the top level management only. Here lower medium level employees are not allowed in decision making process, but the higher medium level employees are involved in process. Company has appointed heads for a small business unit department also, so small decisions can be made by them and other upper level heads can do their work better and with less stress.

Marketing department
Marketing is very vital function in any industry. Every company has to handle its marketing function with care. As the whole world is turning in to a global market, marketing function is getting more and important in every company.The term marketing is changing in the world. Now selling product by advertising in the presentation for public at for the investors and public. It is not the only function of marketing. But in this new world Marketing puts weight age on satisfying consumer needs. If the market does a good Job understanding consumer needs, develops product that provide superior value and price, distributes& promotes them effectively. These products will sell very easily. Together with their Associate Companies in their Group. They have positioned themselves as an integrated solution provider of services related to wind energy in the Indian market. Besides manufacturing WTGs(wind turbine generators). they are involved in wind resource mapping. Identification of suitable sites and technical planning of wind power projects. Suzlon They also provide after-sale O & M services for WTGs supplied by them. Their Associate Companies acquire sites they have identified as suitable for wind energy projects, which are then sold or leased to their customers, and undertake the technical implementation of wind farms, including infrastructure development, installation of WTGs and connection to power grids. Market environment

The concept of markets finally brings as full circle to the concept of marketing. Marketing means managing markets to bring about exchanging for the purpose of satisfying human wants. Thus they return to their definition of marketing as a process by which individual and groups obtain what they need and what by creating and exchanging products and value with others. Sales and Marketing

Suzlon’s WTGs(wind turbine generator) are primarily sold by through their sales and marketing team based in India and foreign sales and marketing subsidiaries and branch offices. India
They have divided the Indian market according to the states where they have identified suitable sites for wind energy projects, specifically Maharashtra, Gujarat, Rajasthan, Tamil Nadu, Karnataka, Madhya Pradesh and Andhra Pradesh. Marketing for each state is under the supervision of a senior management executive who directly reports to Chairman and Managing Director. They also have sales offices in key cities such as Pune, Bangalore, Chennai, Coimbatore, Hyderabad, Ahmedabad, Rajkot, Surat, Jaipur, Calcutta, Mumbai, Indore and New Delhi.

The marketing team focuses on three types of customers:
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