Sustainable Event Management

Topics: Olympic Games, Winter Olympic Games, 2014 Winter Olympics Pages: 11 (3144 words) Published: May 12, 2015

 

 

 

 

 

 

 
Sustainable
 Events
 Management
 

 

 

 

 
“Critical
 appraisal
 of
 the
 sustainability
 policy:
 case
 study
 of
 Sochi
 Olympic
 
Games
 2014”
 

 

 

 
Prepared
 for:
 Mr
 Gaurav
 Chawla
 
Prepared
 by:
 Veronika
 Kalinina
 
Class:
 BA4
 HE3
 

 

 

 

 

 
Submission
 date:
 20/03/2015
 

 

 

 

 

 

 

 

 

 

 


 

 
Table of Content

 
INTRODUCTION
 

3
 

LITERATURE
 REVIEW
 

4
 

GLOBAL
 REPORTING
 INITIATIVE
 
CRITICISM
 OF
 GLOBAL
 REPORTING
 INITIATIVE
 

4
 
5
 

FINDINGS
 AND
 ANALYSIS
 

6
 

CONCLUSION
 

9
 
10
 

BIBLIOGRAPHY
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2
 

Introduction
Nowadays the term “sustainability” is being pronounced more and more often. Indeed, many organisations all over the world have realized the importance of implementing sustainability practices in order to ensure successful and profitable business.

The main aim of this report is to critically analyse the sustainability policy of XXII winter Olympic Games in Sochi, Russian Federation in 2014. Olympic Games is the largest international multi-sport event of today’s world, which is held every four years. Sochi Games welcomed 88 National Olympic Committees plus 1 independent Olympic Participant and a record number of athletes - 2,800 - were competing in 15 disciplines. (Olympic, 2014) Taking into consideration the fact of global issues around events’ sustainability, it is fair to remark that Olympic Games should represent a positive example of how words become actions as far as sustainable development is concerned. The main reason author has chosen this event is to investigate how the greatest event of the whole world – Olympic Games – keeps its promises and how it contributes to the raise of sustainable event management awareness, taking the latest games in Sochi as an example.

Furthermore, the Global Reporting Initiative (GRI) Organisation’s sustainability framework will be defined and analysed, including opinions of different scholars, who criticise these guidelines. The author has chosen GRI to compare Olympic Games’ sustainability policy with, because it is stated in the report that “the Sochi 2014 Organising Committee prepared the report for 2009-2010 on sustainability activity in accordance with the international Global Reporting Initiative standards”. (Sustainability Report Sochi 2014, 2010) Thus, author aims to determine whether GRI guidelines are followed in the Sochi 2014 sustainability report. In addition to this, promises will be compared to the actual event’s outcomes and recommendations will be given.

 

 

3
 

Literature Review
To begin with, it is important to explain what the term “sustainability” refers to. Thеre is no universally agrеed definition on what sustаinability means as there are many different views on what it is and how people can achieve it. (Globalfootprints, 2009) However, for the first time it was defined in Brundtland Report for the World Commission on Environment and Development in 1987 as: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This played a great role in contribution to the understanding that sustainable development is the idea of environmental, economic and social progress and their equal importance. (Shah, 2009)

Global Reporting Initiative
The Global Reporting Initiative (GRI) is an organisation that was founded in Boston in 1997. The main purpose of this organisation is to promote the use of sustainability...

Bibliography: Ashbaugh, A. (2012). Top Five Misconceptions About GRI Reporting. [online] Accountability.
Buchanan, T. (2015). Where did all the millions go? Sochi stadiums lie empty a year after
games
Cohen, E. (2013). Csr-reporting: Will I take the G4 Exam?. [online] Csr-reporting.blogspot
Available at: http://www.csr-reporting.blogspot.ch/2015/03/will-i-take-g4-exam.html [Accessed 19
Mar. 2015].
Euronews, (2014). LGBT activists hope to make the Sochi Olympics the Gay Rights Games.
[online] Available at: http://www.euronews.com/2014/02/06/sochi-un-chief-joins-voices-against-lgbtdiscrimination-in-russia/ [Accessed 12 Mar. 2015].
G4 Sustainability Reporting Guidelines. (2013). [pdf] Amsterdam: Global Reporting Initiative.
Mar. 2015].
Goldberg, E. (2014). Russia Is Hosting Paralympians [online] The Huffington Post. Available
at:
Watch,
(2014).
http://www.hrw.org/russias-olympian-abuses [Accessed 12 Mar. 2015].
Olympic,
(2014).
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