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Nowadays the term “sustainability” is being pronounced more and more often. Indeed, many organisations all over the world have realized the importance of implementing sustainability practices in order to ensure successful and profitable business.
The main aim of this report is to critically analyse the sustainability policy of XXII winter Olympic Games in Sochi, Russian Federation in 2014. Olympic Games is the largest international multi-sport event of today’s world, which is held every four years. Sochi Games welcomed 88 National Olympic Committees plus 1 independent Olympic Participant and a record number of athletes - 2,800 - were competing in 15 disciplines. (Olympic, 2014) Taking into consideration the fact of global issues around events’ sustainability, it is fair to remark that Olympic Games should represent a positive example of how words become actions as far as sustainable development is concerned. The main reason author has chosen this event is to investigate how the greatest event of the whole world – Olympic Games – keeps its promises and how it contributes to the raise of sustainable event management awareness, taking the latest games in Sochi as an example.
Furthermore, the Global Reporting Initiative (GRI) Organisation’s sustainability framework will be defined and analysed, including opinions of different scholars, who criticise these guidelines. The author has chosen GRI to compare Olympic Games’ sustainability policy with, because it is stated in the report that “the Sochi 2014 Organising Committee prepared the report for 2009-2010 on sustainability activity in accordance with the international Global Reporting Initiative standards”. (Sustainability Report Sochi 2014, 2010) Thus, author aims to determine whether GRI guidelines are followed in the Sochi 2014 sustainability report. In addition to this, promises will be compared to the actual event’s outcomes and recommendations will be given.
To begin with, it is important to explain what the term “sustainability” refers to. Thеre is no universally agrеed definition on what sustаinability means as there are many different views on what it is and how people can achieve it. (Globalfootprints, 2009) However, for the first time it was defined in Brundtland Report for the World Commission on Environment and Development in 1987 as: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This played a great role in contribution to the understanding that sustainable development is the idea of environmental, economic and social progress and their equal importance. (Shah, 2009)
Global Reporting Initiative
The Global Reporting Initiative (GRI) is an organisation that was founded in Boston in 1997. The main purpose of this organisation is to promote the use of sustainability...
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