Sustainable Business Report
Introduction
Companies influenced by social sustainability have thrived due to the reoccurring needs of people, specifically their health.
It has been made aware that a large percentage of the United Arab Emirates smoke Shisha, and although many believe it to be harmless because of their sweet flavours, it is a great deal worse for you than smoking cigarettes. In an attempt to lower the amount of Shisha- related illnesses and decrease the amount of carbon monoxide being released into the air, an idea has been created to start a business selling electronic and tobacco, tar and nicotine free Shisha pipes to the public. In addition, this report will explain the organisational structure, the goals and the legal structure of the business and show the requirement for such a business in the UAE.
Background/ Method
In order to get the publics views on this idea, primary research was carried out through the form of a survey (see Appendix). Created online, as it is most time efficient and accurate way of collecting data, the link to the survey was then posted on Facebook for anyone in Dubai who wants to, has done, or currently does smoke Shisha, to partake in, including a variety of genders and ages. However, it was mainly focused on 20 to 35 year olds as they are the most common consumers of Shisha (Cancer Research UK, 2012). As this initiative is applicable to all genders and most ages, the targeted audience wasn't very specific however, they did have to reside in Dubai. This survey was used to find out if people would smoke electronic Shisha if it was easily available to them.
 
As shown in the graphs above taken from the survey questions (see Appendix), it is apparent that a high percentage of people smoke Shisha regularly and are
Companies influenced by social sustainability have thrived due to the reoccurring needs of people, specifically their health.
It has been made aware that a large percentage of the United Arab Emirates smoke Shisha, and although many believe it to be harmless because of their sweet flavours, it is a great deal worse for you than smoking cigarettes. In an attempt to lower the amount of Shisha- related illnesses and decrease the amount of carbon monoxide being released into the air, an idea has been created to start a business selling electronic and tobacco, tar and nicotine free Shisha pipes to the public. In addition, this report will explain the organisational structure, the goals and the legal structure of the business and show the requirement for such a business in the UAE.
Background/ Method
In order to get the publics views on this idea, primary research was carried out through the form of a survey (see Appendix). Created online, as it is most time efficient and accurate way of collecting data, the link to the survey was then posted on Facebook for anyone in Dubai who wants to, has done, or currently does smoke Shisha, to partake in, including a variety of genders and ages. However, it was mainly focused on 20 to 35 year olds as they are the most common consumers of Shisha (Cancer Research UK, 2012). As this initiative is applicable to all genders and most ages, the targeted audience wasn't very specific however, they did have to reside in Dubai. This survey was used to find out if people would smoke electronic Shisha if it was easily available to them.
 
As shown in the graphs above taken from the survey questions (see Appendix), it is apparent that a high percentage of people smoke Shisha regularly and are