Sustainable Business Development
Sustainable Business
Development
A Study on USA and China for Triple Bottom Line and Sustainability
Authors: Lisa Huynh, Tully Lanter, Nava Noori, Emma Pan and Jenny Xu
Page 1 of 9
Contents
Abstract .......................................................................................................................................... 2
Sustainable Development in USA ................................................................................................. 3
Overview of Three US Companies ......................................................................................... 3
Sustainable Development in China .............................................................................................. 5
Government Initiatives & Practice.......................................................................................... 5
Corporate’s Initiatives & Practice ........................................................................................... 6
Apple and Nike in China......................................................................................................... 7
What Next? ..................................................................................................................................... 7
Page 2 of 9
Abstract
British author John Elkington coined the term “triple bottom line” in the late 1990s,1 in reference to the simultaneous priorities of financial, social, and environmental responsibility. The pursuit of a triple bottom line (TBL) strategy is now front and center in most discussions of corporations’ roles in society, which may reflect changing managerial attitudes, and certainly reflects customers’ priorities. Sustainability initiatives are also helping corporations realize numerous internal benefits, such as lower energy and waste expenses, minimized employee turnover, and even higher productivity.2
Consideration of both business-specific and broader human/environmental
Development
A Study on USA and China for Triple Bottom Line and Sustainability
Authors: Lisa Huynh, Tully Lanter, Nava Noori, Emma Pan and Jenny Xu
Page 1 of 9
Contents
Abstract .......................................................................................................................................... 2
Sustainable Development in USA ................................................................................................. 3
Overview of Three US Companies ......................................................................................... 3
Sustainable Development in China .............................................................................................. 5
Government Initiatives & Practice.......................................................................................... 5
Corporate’s Initiatives & Practice ........................................................................................... 6
Apple and Nike in China......................................................................................................... 7
What Next? ..................................................................................................................................... 7
Page 2 of 9
Abstract
British author John Elkington coined the term “triple bottom line” in the late 1990s,1 in reference to the simultaneous priorities of financial, social, and environmental responsibility. The pursuit of a triple bottom line (TBL) strategy is now front and center in most discussions of corporations’ roles in society, which may reflect changing managerial attitudes, and certainly reflects customers’ priorities. Sustainability initiatives are also helping corporations realize numerous internal benefits, such as lower energy and waste expenses, minimized employee turnover, and even higher productivity.2
Consideration of both business-specific and broader human/environmental