Sustainability within Hotels on Cran Canaria

Topics: Sustainability, Tourism, Sustainable development Pages: 123 (18255 words) Published: February 18, 2014
“Sustainable hotels and the sustainable need of customers at Gran Canaria”

Martinus Rouss , Taco Lamm, Jakob Ulcnik, Jonathan Croes and Vincent van Engelen

30.02.2012

Research Report Hotels & Sustainability

“The Earth provides enough
to satisfy every man’s needs,
but not every man’s greed.”
Mahatma Gandhi

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Research Report Hotels & Sustainability

“Sustainable hotels and the sustainable need of customers at Gran Canaria”

Consultant Mrs. Karin Bras
Tutor Mr. Zac Woolfitt

Project Group B2 Class A
Martinus Rouss
Taco Lamm
Jakob Ulcnik
Jonathan Croes
Vincent van Engelen

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Research Report Hotels & Sustainability

Summary
The project group has been commissioned by Thomas Cook to conduct research on the subject; sustainability1. Focusing on two sides: the supply side which are sustainable hotels and on the demand side looking at the need of sustainability of the customers, at the destination: Gran Canaria.

Desk research
To start the research proposal there was desk research done for orientation in order to get a better understanding of the subject; sustainability. This subject has been divided in three parts, sustainability in general, sustainability in hospitality and the sustainable need of customers. This gave a clear overview of what sustainability entailed and used to derive the following theories that have been chosen to be the basis for the preparation of the research. The main theories used are: People, Profit, Planet; 3P’s2 and the Shades of green3. Theory: 3p’s

The 3P’s theory has been used as a tool to see whether accommodations are operating in a sustainable way. This has been done in the form of 20 interviews that have been conducted with accommodation employees who have different positions This theory is also used for some questions in the 100 questionnaires filled out by tourists/customers. Theory: Shades of green

The “shades of green” is a tool to measure to what extent an individual is being sustainable. This theory is used to give an indication how sustainable the tourists are on Gran Canaria and therefore used to derive questions for the questionnaire.

Field research at Gran Canaria
The next step in the research process was conducting. During the field research there were 100 questionnaires with tourists between 15 and 90 years old with the majority in the age group between 26 and 35. These tourists have different nationalities, most of them are German. Most of the tourists travel with Neckermann /Thomas Cook and the average length of stay is 1 week. The interviews and question were done at several hotels throughout the south of Gran Canaria at the locations: Playa del Ingles, Costa Melonaras, Maspalomas and San Augustín. Chris Cooper, Tourism Principles and Practice, 4th edition, chapter 8, page. 215 http://www.ibrc.indiana.edu/ibr/2011/spring/article2.html Visited on February 9th, 2012 3 Sustainable tourism management J. Swarbrooke

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Research Report Hotels & Sustainability

Foreword
Dear reader,
Thank you for your interest in our research report; hotels & sustainability on Gran Canaria. The report is written in order to advice and recommend Thomas Cook/Neckermann on this subject. It has been a delight to research this subject and write this extensive report. Writing the report and doing the actual research on Gran Canaria was like a rollercoaster ride, with a lot of ups and downs next to unexpected turns and surprises but mostly filled with excitement. We are very thankful to have been able to practice and develop our research skills on an assignment like this. We have gotten the opportunity to see the beautiful island of Gran Canaria and experience real life research first hand. It is without doubt that this research has contributed to our personal and professional development in more than one way. Our subject; hotels & sustainability, is by far the most difficult, complex yet interesting subject that could...

Bibliography: Marcus, J., Dam, N. (2007) Organisation and Management, Noordhoff Uitgevers), The Netherlands.
Font, X., Buckley, R.C. (edited by) (2001) Tourism ecolabelling: certification and promotion of sustainable management, CABI Publishing
New York, USA
Swarbrooke, J. (1999) Sustainable tourism management, CABI Publishing New York, USA
Saunders, M., Lewis, P., Thornhill, A., (2009) Research methods for business students (5th ed.), Pearson Education Limited, Edinburgh Gate,
Crouch, G.I. (2004) consumer psychology of tourism, hospitality and leisure (volume 3), CABI Publishing New York, USA
Reports
Accor, ‘The 2010 Annual Report’ (published in May 2011)
Brundtland, G
Woolfit, Z. (2010) Trends in Tourism, Lecture 3. Inholland University, Diemen
Van Hal, M
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