Sustainability of Apple Inc.
Sustainability should mirror the culture of the organization, matching the organizations strategic approach to doing business. Organizations are now developing sustainability strategies and embedding them in the organizations culture. The organization understands that sustainability will play a major role in their future success/failure. Corporate Sustainability can be summed up using the Triple Bottom Line approach. The Triple bottom line theory is Financial, Social, and Environmental effects of a company’s policies and actions that determine its viability as a sustainable organization. Social Impact: Organizations must consider human rights, justice, security/peace, gender equality and cultural diversity when conducting business. Consumers, Communities and Governments are increasingly aware of mistreatment in the workplace and this can prove detrimental to the organization. Environmental Impact: Organizations should consider water preservation, usage of renewable energy, treatment of agriculture, protection of the globes biodiversity, and protection of our natural resources when producing and conducting business. Environmental protection is critical for organizations today, as stakeholders and legislation become more concerned with global warming, rising CO2 levels, and the reduction of non-renewable resources. Economic Impact: Organizations should also ensure that they are taking the necessary measure to remain in business. For this reason, they must consider responsible consumption, corporate responsibility, waste management, employment, education and cost reduction. The Triple bottom Line theory assists in highlighting the necessary steps an organization must take in order to become sustainable.
Apple Inc. is a multinational corporation that produces and markets a wide range of electronic devices, hardware, and software and other consumer goods. Founded in California in 1976, Apple has grown to become one of the world’s most successful organizations in the area of personal computing and networking. Credited mainly to its late CEO, Steve Jobs, Apple Inc. has revolutionized the market for personal electronics through a number of radicle innovations such as the iPod, iPhone, and iPad. Apple Inc. gained a first mover advantage that no other organization could compete against (Apple Inc, 2013). As a result of the numerous difficulties occurring in the worldwide economy today, it is becoming critical that organizations consider their sustainability. Sustainable business practices can now be the difference between success and failure. For Apple Inc. there is a number of reasons why sustainability is critical to this organization. They gained an advantage in the industry for personal computing and electronics. Being the first organization to produce a modern day mp3 player and the first organization to combine this with a cellular device and Internet connectivity has created a level of prestige for Apple Inc. (Apple Inc, 2013). In order to maintain this level of prestige, Apple Inc. must be seen to be up-to-date and current with consumer needs and wants. Consumers are now demanding environmentally friendly products, which are also high in quality and competitive in prices. Apple must appear to be working with these consumer concerns in order to maintain their competitive advantage. Sustainability can create new opportunities for the organization and Apple Inc. understands this and has used this to their advantage. In an aim to reduce packaging and the use of harmful materials, Apple has managed to create personal computing devices that are slimmer, lighter, and more efficient than any of its market competitors. The MacBook Air and new generation iPad are prime examples of this. Sustainability can also create a wide range of opportunities from new innovative products to increased employee development and training. This is important to Apple as the industry...
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Elmer-DeWitt, P. (2012, November 28). Perception vs. reality: Apple 's sustainability gap. Retrieved from Fortune: http://fortune.com/2012/11/28/perception-vs-reality-apples-sustainability-gap/
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