Sustainability Framework
BUSINESS, GOVERNMENT AND SOCIETY
Sustainability
Framework
For: Deryk Stec
By: Shyam Maheshwari (3461529)
2/4/2013
This paper explains the sustainability strategies of Adidas and Nike and then compares itself with the sustainable value framework of Hart’s.
What is Sustainability?
As defined by Environment Canadai, Sustainable development is the process of developing land, cities, businesses and communities so that our current needs are met without compromising the ability of future generations to meet their own needs.
Competitors for Sustainability Framework
Strategies for Sustainability Development:
Adidasii
Nikeiii
Environmental Sustainability
Social Compliance in Supply
Chain
Sustainable Materials
Sustainable models for
Sourcing and Manufacturing
Stakeholders Involvement
Sustainable Consumption
Contribution to Community
Digital Services
NIKE
Nike`s sustainable strategies consists of 4 pillars which are interconnected with one another. The four pillars are:
Creating a portfolio of sustainable materials o This pillar addresses Nike’s greatest potential threat. The
material the company uses for its products has a cascading effect on the value chain. o The material used by the company makes up about 60% of the environmental impact where as the manufacturing process accounted for only 25%. o Nike upgraded their materials rating tool, the Nike
Materials Sustainability Index (Nike MSI) to meet the environmental standards. o Polyester, rubber, Eva Foam, Cotton, Synthetic leather and leather are the most commonly used materials for making
Nike products. Except Eva, all other materials are used after they are made environmental preferred.
Prototyping and scaling sustainable sourcing and manufacturing models o Vision is it to create a sustainable supply chain and benefit everyone who is doing business with Nike using Lean manufacturing. o Lean manufacturing is a business system that
Sustainability
Framework
For: Deryk Stec
By: Shyam Maheshwari (3461529)
2/4/2013
This paper explains the sustainability strategies of Adidas and Nike and then compares itself with the sustainable value framework of Hart’s.
What is Sustainability?
As defined by Environment Canadai, Sustainable development is the process of developing land, cities, businesses and communities so that our current needs are met without compromising the ability of future generations to meet their own needs.
Competitors for Sustainability Framework
Strategies for Sustainability Development:
Adidasii
Nikeiii
Environmental Sustainability
Social Compliance in Supply
Chain
Sustainable Materials
Sustainable models for
Sourcing and Manufacturing
Stakeholders Involvement
Sustainable Consumption
Contribution to Community
Digital Services
NIKE
Nike`s sustainable strategies consists of 4 pillars which are interconnected with one another. The four pillars are:
Creating a portfolio of sustainable materials o This pillar addresses Nike’s greatest potential threat. The
material the company uses for its products has a cascading effect on the value chain. o The material used by the company makes up about 60% of the environmental impact where as the manufacturing process accounted for only 25%. o Nike upgraded their materials rating tool, the Nike
Materials Sustainability Index (Nike MSI) to meet the environmental standards. o Polyester, rubber, Eva Foam, Cotton, Synthetic leather and leather are the most commonly used materials for making
Nike products. Except Eva, all other materials are used after they are made environmental preferred.
Prototyping and scaling sustainable sourcing and manufacturing models o Vision is it to create a sustainable supply chain and benefit everyone who is doing business with Nike using Lean manufacturing. o Lean manufacturing is a business system that
References: Review, 75, No. 1, 1997, pp. 66-76; vi