Sustainability and Unilever

UNIVERSITY OF NEWCASTLE
MA MEDIA & PUBLIC RELATIONS

Theoretical Approaches to PR (COM8065)

A report on the current usage of Corporate Social
Responsibility on the example of Unilever’s “Sustainable
Living Plan”

By Julia Buschmann (110452490)

Laurel Hetherington
Submission: 9 December 2011

1

Report of the

Sustainable Living Plan
Small Actions. Big Difference.

2

Content

The Unilever emporium ............................................................................ 4
Strategy .................................................................................................... 4
Analysis and critical evaluation ................................................................ 7
Results of the Sustainable Living Plan .................................................. 11
Final suggestions ................................................................................... 12

Graphics and tables:

List 1: CSR effects on stakeholders .......................................................................... 5
Graphic 1: How CSR is important ............................................................................. 6
Graphic 2: Carroll's Pyramid ....................................................................................... 7
Table 1: Overall Results ......................................................................................... 10

Abbreviations:
CEO

Chief Executive Officer

CSR

Corporate Social Responsibility 3

GHG

Greenhouse Gases

R&D

Research and Development

SusLivPlan Sustainable Living Plan

The Unilever emporium
As one of the world leaders in consumer products Unilever constantly finds itself in the focus of potential