Susna Bordo Hunger as an Ideology
3 things learned
one question
interesting quote
Three things learnt:
Dieting was a European movement that had been promoted by advertisors. Without remorse advertisors targeted women’s psychology. Exploiting women’s weak areas that is their insecurity with food control and eating disorders.
In order to promote the same idea, dieting there are different ways to get to the female population and male population. In advertisements males are allowed to overindulge in food because the bigger in size they are the more manly they appear. On the contrary women are not supposed to overindulge in food because they are delicate petit beings. Consequently, there are different advertisements for each genre.
As times progressed and women’s rights equaled men’s rights so has advertisement methods changed. In order to go along with the idea that women worked and earned as much as men advertisers started promoting female hunger as a metaphor for female hunger for power.
One question:
I want to know if advertisers are the ones that dictate what is fashionable or what is the ideal of beauty at the moment? Or are they just followers of another major cultural movement?
Interesting quote:
“I’m a girl who just can’t say no. I insist on dessert” (150)
Humanity lives a predictable life. Schools, jobs, and responsibilities dominate twenty-four hour long days. Both men and women seek a university degree in order to land a high paying job. Both aspire a high paying job to pay for bills and increasing material needs. The reality is that life revolves around this vicious cycle. Life takes a boring repetitive course that torments the human existence. Companies know that such monotomy strangles all mankind. So, what makes for an exciting life? Changes. The treachureous mind demands variety. Just for once we don’t want to be our boring self and we want to be someone interesting. Industries spend billions of dollars a year on marketing to sell an alluring
one question
interesting quote
Three things learnt:
Dieting was a European movement that had been promoted by advertisors. Without remorse advertisors targeted women’s psychology. Exploiting women’s weak areas that is their insecurity with food control and eating disorders.
In order to promote the same idea, dieting there are different ways to get to the female population and male population. In advertisements males are allowed to overindulge in food because the bigger in size they are the more manly they appear. On the contrary women are not supposed to overindulge in food because they are delicate petit beings. Consequently, there are different advertisements for each genre.
As times progressed and women’s rights equaled men’s rights so has advertisement methods changed. In order to go along with the idea that women worked and earned as much as men advertisers started promoting female hunger as a metaphor for female hunger for power.
One question:
I want to know if advertisers are the ones that dictate what is fashionable or what is the ideal of beauty at the moment? Or are they just followers of another major cultural movement?
Interesting quote:
“I’m a girl who just can’t say no. I insist on dessert” (150)
Humanity lives a predictable life. Schools, jobs, and responsibilities dominate twenty-four hour long days. Both men and women seek a university degree in order to land a high paying job. Both aspire a high paying job to pay for bills and increasing material needs. The reality is that life revolves around this vicious cycle. Life takes a boring repetitive course that torments the human existence. Companies know that such monotomy strangles all mankind. So, what makes for an exciting life? Changes. The treachureous mind demands variety. Just for once we don’t want to be our boring self and we want to be someone interesting. Industries spend billions of dollars a year on marketing to sell an alluring