Sushi Express Report

Table of Content
1
Introduction--------------------------------------------------------------
2
1.1
About the Company
2
1.2
Vision
3
2
Motives of going international-----------------------------------
4
2.1
Strategic Consideration-
4
2.2
Demand Consideration
4
3
Choice of location (I)-------------------------------------------------
5
3.1
Region
5
3.2
Country
6
4
PEST Analysis------------------------------------------------------------
13
4.1
Political
13
4.2
Economic
14
4.3
Social
16
4.4
Technological
16
5
Choice of Location (II)-----------------------------------------------
18
5.1
City
18
6
International Business Strategy---------------------------------
20
6.1

6.2

6.3

7
Mode of Entry------------------------------------------------------------

7.1
Pros & Cons of different Entry Modes

7.2
W.O.S of Sushi Express in the past

7.3
Choice of Entry Modes

7.4
Entering as W.O.S in UK

8
Conclusion----------------------------------------------------------------

International Buiness Report
Sushi Express 爭鮮
1.1 About the Company
Sushi Express is also named as Zensen due to the meaning of “Vying for freshness”. The founder of Sushi Express, Mr. Chen Chin Chiou, opened the first sushi take out shop in Taiwan in 1996. Nowadays, not only does Sushi Express become the most famous sushi brand in Taiwan with more than 200 local branches, but also expands overseas markets including China, Hong Kong, Singapore and USA.
Country
Number of Branches
Type of Service
China
70
Sushi Take out Shop &
Revolving Sushi Restaurant
Hong Kong
34
1.
Singapore
4
2.
USA
1
Sushi Take out Shop

Sportsmanship is the organizational culture of Sushi Express since the founder hopes its employees can endure all the challenges arising from their works as well as providing hospitality to their customers. Moreover, “I Love Sushi” is its current new brand image so it strives to share their passion for sushi with its customers. In the end, it hopes every customer can