Surya Foods

Topics: Juice, Brand, Brand management Pages: 3 (674 words) Published: April 16, 2013
Surya Food & Agro Ltd. was incorporated in November 1992 and commenced its commercial operations of manufacturing & selling of biscuits under brand “Priyagold” in October 1993. Over a period, we have established strong manufacturing capabilities and have invested substantially in developing consumer preference for our products. Our trademarks / brands “Haq Se Maango” & “Priyagold” have emerged as one of the most powerful brands in the FMCG sector.  We are committed to invest in brands, manufacturing capabilities, deliverables and distribution strength. We have three plants located in Greater Noida, Lucknow & Surat.  We also outsource some of our requirements to another plant located in Hyderabad.   Our capacities have reached 1,50,000 MT p.a., which along with strong brand building and distribution capabilities have enabled us to command a sizable market share in the biscuit market despite competition from well-established players in the industry. After establishing our foothold in biscuit industry, we continued to adopt strategy to identify and commercialize profitable growth opportunities by leveraging established brand and distribution network.  Following this strategy, we diversified into manufacturing of “fruit juices” through our wholly owned subsidiary “Surya Fresh Foods Ltd.” in January 2006.The manufacturing facility is located at Greater Noida, U.P.  We have consciously invested in creating markets for fruit juices and have established brands such as “Fresh Gold” & “Treat”. Both the brands are also well established and have penetrated into the fruit juice market aggressively by commanding considerable market share. We have also forayed into the aerated fruit drink segment with the launch of “Fresh Fizzy.” We are also aggressively marketing our products in institutional category. Presently our products viz. biscuits and fruit juices are supplied to Airlines, Hotels, Railways, Canteens Stores Department (CSD) and organized retail...
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