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Survey Questionnaire For Consumer Buying Preferences In Starbucks AUF Branch

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Survey Questionnaire For Consumer Buying Preferences In Starbucks AUF Branch
Survey Questionnaire for Consumer Buying Preferences in Starbucks SM Clark (Inside the Mall) Branch

We are 3rd year students from Holy Angel University taking Marketing Management under the College of Business and Accountancy that is currently conducting a research study on Consumer Buying Preferences in Starbucks SM Clark (Inside the Mall) Branch as a partial fulfillment on our course. We hope that your answers below are true enough to help us gather some facts. Thank you and God bless.

I. Demographic Profile

Name (Optional): _______________________________________ Age: below 20
Gender: Male Female 21- 40 40 and above

Occupation: Student Employed Self-employed

II. Instruction: Please answer the questions that reflect a scale of 1 to 4 where;
4– Strongly Agree, 3 - Agree, 2 – Disagree, and 1 - Strongly Disagree.

Price

1. The increase in price affects my frequency of going to Starbucks.

2. I buy Starbucks products regardless of its price.

3. The products I purchased at Starbucks depends on the price.

4. I tend to buy the less expensive products of Starbucks.

5. The prices at Starbucks are reasonable with the quality of product it has.
Strongly Agree
(4)
Agree (3)
Disagree
(2)
Strongly Disagree
(1)
6.

Quality

1. Starbucks is worth buying because of the taste of its products.

2. I go to Starbucks because of the variety and quality of coffee and flavored beverages it offers.

3. The quality of Starbucks products is proportional to its price

4. Starbucks coffee’s appearance is appealing.

5. The speed services and convenience of Starbucks is better compared to other coffee shops.

6. Starbucks established a valid and consistent service performance.

Srongly Agree
(4)
Agree (3)
Disagree
(2)
Strongly Disagree
(1)
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