SUPRYA NAVEED AHMAD UNIT 7 STRATEGY
Q. 1 Define the terms and state the mission, vision, objectives, goals and core competencies of Toyota. (Outcome 1.1)
Mission
The Mission defines the purpose and nature of the business (Scholes, Johnson 1997). The Mission of Toyota is to provide a safe and sound journey and in the next 5 years is to minimise environmental impact by advancing technologically to reduce carbon emissions and enforcing quality and reliability with a commitment to continuous improvement in all its activities. They have adapted the slogan “Rewarded with a smile by exceeding your expectations” (Kmiecik, 2011).
Vision
The vision of a company is the desired future direction and long term desires of the organisation, given by the mission statement. The Toyota vision is a global one and it has the intention to be a leader in mobility, “by enriching lives around the world with the safest and most responsible way of moving people” (www.toyota-global.com).
Goals
Goals are a simple way of describing the intended outcomes and accomplishments. Toyota’s ultimate goal is to improve the safety of its customers. Other goals include providing customers with high quality parts and goods by putting the customer first and genuinely listening to and responding to customers feedback and responding to these speedily and easily. As an employer, Toyota’s goals are to provide stable employment with fair working conditions, create a safe and healthy working environment, and be conscientious in its manufacturing and in the development of its staff, creating an environment for staff to be proud that they work for Toyota. Another goal of Toyota’s is to establish a low carbon society as well as a recycle-based society (www.toyota-global.com).
Objectives
Objectives are a more tangible and specific and measureable description of the goals. Objectives are more short term and are consistently in need of updating. They direct the goals. They should be SMART, specific, measurable, attainable, and relevant and time bound.
Mission
The Mission defines the purpose and nature of the business (Scholes, Johnson 1997). The Mission of Toyota is to provide a safe and sound journey and in the next 5 years is to minimise environmental impact by advancing technologically to reduce carbon emissions and enforcing quality and reliability with a commitment to continuous improvement in all its activities. They have adapted the slogan “Rewarded with a smile by exceeding your expectations” (Kmiecik, 2011).
Vision
The vision of a company is the desired future direction and long term desires of the organisation, given by the mission statement. The Toyota vision is a global one and it has the intention to be a leader in mobility, “by enriching lives around the world with the safest and most responsible way of moving people” (www.toyota-global.com).
Goals
Goals are a simple way of describing the intended outcomes and accomplishments. Toyota’s ultimate goal is to improve the safety of its customers. Other goals include providing customers with high quality parts and goods by putting the customer first and genuinely listening to and responding to customers feedback and responding to these speedily and easily. As an employer, Toyota’s goals are to provide stable employment with fair working conditions, create a safe and healthy working environment, and be conscientious in its manufacturing and in the development of its staff, creating an environment for staff to be proud that they work for Toyota. Another goal of Toyota’s is to establish a low carbon society as well as a recycle-based society (www.toyota-global.com).
Objectives
Objectives are a more tangible and specific and measureable description of the goals. Objectives are more short term and are consistently in need of updating. They direct the goals. They should be SMART, specific, measurable, attainable, and relevant and time bound.
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