Supreme Business Analysis
Business Analysis:
By: Nicholas Long
Introduction to Business 201-3,
Professor Nagel
04-27-2012
Nicholas 1
Is it possible for a small skateboard shop on Lafayette St. in New York City to become a large, iconic clothing brand and take over the street-wear scene? For the boys over at Supreme it is possible, and it has been done. James Jebbia, the founder and owner of Supreme, opened the doors of his little skate shop in downtown Manhattan in April 1994. The shop attracted the rebellious skaters and artists of New York but never exploded the way James wanted it to. He decided to establish his own brand within the store with the original red box logo, by printing it onto t-shirts and sweaters. Supreme boomed into the must have street wear clothing. James attracted artists to paint designs for the brand and every rapper wanted to be seen in his t-shirts. As the years went on and the brand started to grow, many different articles of clothing and accessories were added to Supreme’s inventory. Button-up shirts, work pants, rain coats, backpacks, hats, and other articles of clothing that weren’t normally sold by a skate shop were seen coming out of Supreme. Since that boom, there has been no other clothing brand that comes close to Supreme when charisma and exclusivity are mentioned. Supreme will now and forever be known for its “I don’t give a crap” attitude, quality, and authenticity. The one thing Supreme is mostly known for is its product. James and the guys at Supreme have always strived to bring their customers top quality products that can’t be found anywhere else. They’ve changed the image of a skate shop into a high end clothing boutique. Skate shops are known to sell skateboards, punk clothing, and other accessories such as pads and sunglasses. This isn’t found in any of the Supreme boutiques. Their inventory includes button up shirts, trench coats, cardigans, work pants, traveling bags, professionally screen-printed t-shirts, hats, scarves, gloves,
By: Nicholas Long
Introduction to Business 201-3,
Professor Nagel
04-27-2012
Nicholas 1
Is it possible for a small skateboard shop on Lafayette St. in New York City to become a large, iconic clothing brand and take over the street-wear scene? For the boys over at Supreme it is possible, and it has been done. James Jebbia, the founder and owner of Supreme, opened the doors of his little skate shop in downtown Manhattan in April 1994. The shop attracted the rebellious skaters and artists of New York but never exploded the way James wanted it to. He decided to establish his own brand within the store with the original red box logo, by printing it onto t-shirts and sweaters. Supreme boomed into the must have street wear clothing. James attracted artists to paint designs for the brand and every rapper wanted to be seen in his t-shirts. As the years went on and the brand started to grow, many different articles of clothing and accessories were added to Supreme’s inventory. Button-up shirts, work pants, rain coats, backpacks, hats, and other articles of clothing that weren’t normally sold by a skate shop were seen coming out of Supreme. Since that boom, there has been no other clothing brand that comes close to Supreme when charisma and exclusivity are mentioned. Supreme will now and forever be known for its “I don’t give a crap” attitude, quality, and authenticity. The one thing Supreme is mostly known for is its product. James and the guys at Supreme have always strived to bring their customers top quality products that can’t be found anywhere else. They’ve changed the image of a skate shop into a high end clothing boutique. Skate shops are known to sell skateboards, punk clothing, and other accessories such as pads and sunglasses. This isn’t found in any of the Supreme boutiques. Their inventory includes button up shirts, trench coats, cardigans, work pants, traveling bags, professionally screen-printed t-shirts, hats, scarves, gloves,
Bibliography: 1. Jebbia, James. "Supreme." Supreme. James Jebbia, Apr. 1994. Web. 24 Apr. 2012. <http://www.supremenewyork.com/>. 2. O 'Brien, Glenn. "James Jebbia Is Supreme - Page - Interview Magazine." Interview Magazine. James Jebbia, 21 Mar. 2006. Web. 24 Apr. 2012. <http://www.interviewmagazine.com/fashion/james-jebbia-is-supreme/>. 3. Stussy, Sean. "Worldwide since 1980." Stussy. Sean Stussy, 01 Jan. 2012. Web. 26 Apr. 2012. <http://www.stussy.com/>. 4. Hundreds, Bobby. "The Hundreds." The Hundreds. Bobby Hundreds, 01 Jan. 2012. Web. 26 Apr. 2012. <http://thehundreds.com/>. 5. Skate Team, Diamond. "Diamond Supply Co." Diamond Supply Co. Diamond Skate Team, 01 Jan. 2012. Web. 26 Apr. 2012. <http://diamondsupplyco.com/>.