Supply Chain Paper

Topics: Marketing, Supply chain management, Business-to-business Pages: 4 (1107 words) Published: November 25, 2006
Supply Chain Paper

Michael Mariano

University of Phoenix


Bert Hoff

November 20, 2006

Through the years, brick and mortar buildings seemed to have been the most effective way of having a successful business. Today, with the creation of the internet many businesses now have the opportunity to reach millions of customers and other businesses worldwide. The internet has caused an enormous surge in the world's economy through business to customer (B2C) and business to business (B2B) transactions. According to Nariane (2003), in 2003 B2B sales worldwide accounted for $1.41 trillion. B2C sales accounted for $90.1 billion in 2003. Because there is an enormous amount of e-commerce between B2B and B2C worldwide, the supply chain plays a vital in transporting all purchases throughout the world. This paper will define what a supply chain is. Defining the terms of B2B and B2C will also be discussed. Finally the last segment will explain how the supply chain differs on a B2C site compared to a B2B site and will also provide specific examples.

Defining the Supply Chain
According to (2004), a supply chain is a series of channels a product takes from its initial production to reach its final destination. A current example of a product going through the supply chain would be the hottest new item just in time for Christmas, Sony Playstation 3. The supply chain begins with the initial development and production of each system by Sony. Sony produces the product by making components that are compatible with the system and raw materials from other manufacturers. The company only produced 400,000 on their initial launch. This makes competition amongst customers fierce because millions more then the initial 400,000 made want to be the first to have it. The systems moved throughout the country to chain stores like Wal-Mart, Best...

References: CIO Decisions. (2005) Executive Guide to B2B Integration. Retrieved on November 20,
2006 from (2004) Definition of Supply Chain. Retrieved on November 20, 2006 from
Marketing Profs. (2005). What differentiates B2C supply chain from B2B? Retrieved on
November 20, 2006
Naraine, R. (2003) B2C Goes From Rags to Riches. Retrieved on November 20, 2006
Patton, S. (2001) The ABC 's of B2C. Retrieved on November 20, 2006 from
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