Supply Chain of Mango in Bangladesh

Topics: European Union, Mango, Food safety Pages: 90 (27638 words) Published: June 24, 2013
FAIRTRADE MANGOES FROM
INDIA
Final Project
Project ID: 518
Project name: Fair Tamil Mangoes – Analyze the mango chain to enable the import of Fairtrade mangoes from Tamil Nadu, India
Coach: Paul van Haperen
Commissioner: Resilience Foundation
Date: April 2009
Gabriele Cassani Manager
Bram Timmerman Secretary
Mulatu Wakjira Controller
Simon Duesseldorf Team Member
Vincenzo Perrini Team Member
Dal Prasad Pudasainy Team Member
Wageningen UR
Resilience Foundation
2
This report (product) is produced by students of Wageningen University as part of their MScprogramme. It is not an official publication of Wageningen University or Wageningen UR and the content herein does not represent any formal position or representation by Wageningen University. Copyright © 2009 All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, without the prior consent of the authors. 3

Abstract
According to the World Bank (2006), Indian mangoes account for 40% of the world mango production although they are mainly meant for the domestic market. To this extent the Tamil Nadu region in India has got good opportunities for raising its income by focusing on the marketing of processed mangoes. In this report several aspects are contemplated to give an exhaustive overview on the current situation, also in order to evaluate the feasibility of a possible processed-mango business between the Tamil Nadu region and the European Union. Te first chapter is dedicated to a description of the current situation in Tamil Nadu. Chapter 2 gives a rapid overview on the market structure as far as mangoes and processed mangoes (with a special focus on mango pulp) are regarded. Chapter 3 gives an extensive background information on the public (compulsory) and private (voluntary) regulations to be followed when it comes to export products within the EU boundaries. The hypothesis of Fair-trade is also assessed but there are apparently no chances at the moment for doing business from the Indian sub-continent.

Chapter 4 treats the topic of chain coordination: key players in the INEU (India-Europe) mango chain are analyzed from the perspective of the market and bargaining power, together with different chain types that are currently present. Chapter 5 elaborates on logistics, partly applied on this chain whereas chapter 6 gives an overview on the aspects of quality with particular focus on mango pulp. Moreover, key quality indicators and potential factors that affect the final mango pulp quality will be examined. Chapter 7 gives insights on how mango sub-products can be obtained and what is their use and added value, whereas chapter 8 is about costs and provides an overview on the possible costs involved for setting up a processed-mango business from India to Europe. The final chapter summarizes the conclusions and provides recommendations for developing the Indian mango (pulp) chain.

Linkages within the report
3 - Regulations
2 – Market structure
4 – Chain coordination
5 - Logistics
6 - Quality
8 - Costs 7 – Added value
1 – Current situation
9 – Conclusions and
recommendations
4
List of contents
Abstract ..........................................................................................................................3 Linkages within the report .............................................................................................3 List of contents...............................................................................................................4 Glossary.........................................................................................................................6 Introduction ...................................................................................................................7 References .................................................................................................................8 Chapter 1 - Current...

References: Barry, P.J., Ellinger, P.N., Baker, C.B. & Hopkin, J.A. 2000 Financial Management in
Agriculture
Milgrom, P. & Roberts, J. 1992 Economics, Organization and Management.
Romano, D., Cavicchi, A., Rocchi, B. & Stefani, G. 2004 Costs and Benefits of
Compliance for HACCP Regulation in the Italian Meat and Dairy Sector; Paper
According to the World Bank (2006), the region of Tamil Nadu has good
opportunities to raise its competitiveness in the niche markets (EU, Japan and USA)
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