Supply Chain Management System at Ducati - the Position of Information Systems in Enhancing Management of Operation in the Supply Chain at Ducati Motor Holding S.P.A.

Topics: Supply chain management, Management, Supply chain Pages: 8 (2536 words) Published: January 24, 2010
Supply Chain Management System at Ducati
The position of Information Systems in enhancing management of operation in the supply chain at Ducati Motor Holding S.p.a. Report’s length: 1995 words, 9 pages.

AUTHOR Andrea P.F. A.

Table of Contents Executive summary ............................................................................................................................3 1. Introduction.....................................................................................................................................4 1.1 Definition and aim ................................................................................................................................................. 4 1.2 Background .............................................................................................................................................................. 4

2. Research methodology ..................................................................................................................4 3. Ducati’s Supply Chain Management System...........................................................................5 3.1 Business Process Reengineering ....................................................................................................................... 5 3.2 Implementation ....................................................................................................................................................... 5 3.3 Stakeholders............................................................................................................................................................. 5 3.4 Business added value ............................................................................................................................................ 5 3.4.1 e-Procurement................................................................................................................................................. 6 3.4.2 Order processing............................................................................................................................................ 6 3.4.3 Inventory management and production scheduling............................................................................ 7 3.4.4 Logistics operations ...................................................................................................................................... 7 3.4.5 Relations with suppliers and distributors ............................................................................................... 7

4. Conclusions and recommendations............................................................................................8 References.............................................................................................................................................8

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Executive summary This explanatory research provides an analysis of position of Information Systems (IS) in enhancing management of operation in the supply chain at Ducati Motor Holding S.p.a. (Ducati). The report emphasizes the strategies adopted by Ducati’s management in the business process reengineering and in the implementation of the Oracle Internet-based solution. Furthermore, using a proper framework, the paper investigates on the advantages and potential problems of the system. The research methodology consisted in data collection among Ducati and Oracle, literature review through published academic journals, and IS books. The information retrieved using the stated methodology, allowed a critical evaluation of the case study. In conclusion the findings have demonstrated how a well-planned business reengineering with the implementation of Internet-based technology has led to achieve the goals such as a lean enterprise culture, demand-driven oriented, more competitive and profitable. Finally, recommendations are addressed on the demand-driven approach. E.g. the Bullwhip Effect on...

References: Ducati Motor Holding S.p.a., (2008). Ducati financial statement FY2008. [online] Bologna: Ducati Motor Holding S.p.a. . Available from: [Accessed 12 February 2009]. Fasanghari, M. et al., (2008). Assessing the Impact of Information Technology on Supply Chain Management. World Applied Sciences Journal. 4 (1), 87-93. Frohlich, M.T., and Westbrook, R., (2002). Demand chain management in manufacturing and services: webbased integration, drivers and performance. Journal of Operations Management. 20 (6), 729-745. [online] Available from: ScienceDirect . [Accessed 21 February 2009]. Knights, M., (2005). Ducati turns a corner with ebusiness suite. Computing. (May). [online] Available from: Zetoc Electronic Table of Contents. [Accessed 15 February 2009]. Laudon, K. C. and Laudon, J.P., (2006). Essentials of Business Information Systems. 7th ed. Upper Saddle River, NJ: Prentice Hall. Oracle Corporation, (2008). Oracle Supply Chain Management: Information Connects. [online] Redwood Shores, CA: Oracle Corporation. Available from: [Accessed 12 February 2009].
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Presutti Jr., W.D., (2003). Supply management and e-procurement: creating value added in the supply chain. Industrial Marketing Management. 32 (3), 219-226. [online] Available from: ScienceDirect. [Accessed 17 February 2009]. Rae, P., (2005). Ducati Rides Lean. [online] Redwood Shores, CA: Oracle Corporation. Available from: [Accessed 12 February 2009]. Rahman, Z., (2004). Use of Internet in supply chain management: a study of Indian companies. Industrial Management & Data Systems. 104 (1), 31-41. [online] Available from: Web of Knowledge. [Accessed 17 February 2009]. Santhanam, A., (2008). Achieving a Demand-Driven Supply Chain. Outsourced Logistics. 1 (7), 19-20. [online] Available from: Zetoc Electronic Table of Contents. [Accessed 24 February 2009]. Stair, R. et al., (2008). Principles of Business Information Systems. London: Cengage Learning Tinham, B., (2006), Ducati: riding on the lean road. Manufacturing Computer Solutions. (March). [online] Available from: [Accessed 15 February 2009].
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