The purpose of this paper is to outline the importance and benefits, paint industry can achieve through supply chain integration. These benefits are primarily in the area of achieving superior customer service and operating with lower working capital. A three level framework for achieving the integration has been proposed which is in the form of structural integration, process integration and performance integration. The paper also describes in detail the factors influencing paint industry working capital needs and how this integration mechanism allows the industry to exercise control over these factors. The framework has been described in the form of a case study in a paints company. The research findings reveal that most of the paint industries have aligned their supply chain objectives with their business objectives. They are now on course for aligning their processes and management focus. Enhanced levels of competitiveness would require paint industries to manage the three-dimensional alignment of achieving the agenda set by the business strategy. Further research work should focus on assessing the current level of supply chain integration. It is essential that structure and strategy should be aligned to achieve the business objective of providing superior customer service at the lowest cost.
Supply chain management
Supply chain management (SCM) is the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption. In essence, Supply Chain Management integrates supply and demand management within and across companies. More recently, the loosely coupled, self-organizing network of businesses that cooperates to provide product and service offerings has been called the Extended