Supply Chain Management of Pepsi

Topics: Marketing, Coca-Cola, Pepsi Pages: 39 (10069 words) Published: September 19, 2011
Dissertation Report
“A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At
Lumbini Beverages Pvt. Ltd. Hajipur

Under Guidance
Mr. Manish Sahay
[Market Developing Officer PEPSI, Patna (Bihar)]

In Partial Fulfillment of the Requirements

For the award of


Submitted To Submitted By

Mr. Rahul Saxena Kunal
(Class Coordinator) PGDM – III (B)
Roll: - 11

Academy Of Management Studies, Dehradun


I, Kunal declaring that all the information given in this project report is true and correct as far as I know.
I am also declaring that all the work in this project is done by me and not copied from anywhere.

Academy of Management Studies


This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance.

He has done this project by himself. I wish him success in future.

Mr. Manish Sahay
(Marketing Developing Officer)
PEPSI, Bihar


There is a famous saying “The theory without practical is lame and practical without theory is blind.”
This modern era is era of consumers. Consumers satisfy themselves according to their needs and desires, so they choose that commodity from where they extract maximum satisfaction.
It has been identified that in the beginning of 21st century the market was observed a drastic change. The successful brand presents itself in such a way that buyers buy them in special values which match their needs.

Marketing is an important part of any business and advertisement is the most important part of marketing.
Summer training is an integral part of the PGDM and student of Management have to undergo training session in a business organization for 6 weeks to gain some practical knowledge in their specialization and to gain some working experience.

Our institution has come forward with the opportunity to bridge the gap by imparting modern scientific management principle underlying the concept of the future prospective managers.
To the emphasis on practical aspect of management education the faculty of Academy of Management Studies, Dehradun has with a modern system of practical training of repute and following management technique to the student as integral part of PGDM. in according with the above obligation under going project in “Lumbini Beverages Pvt. Ltd. Hajipur. The title of my project is “A Brief Study of Effectiveness of Channel of distribution of Pepsi product in Patna”

Certainly this analysis explores my abilities and strength to its fullest extant for the achievement of organization as well as my personal goal.



At the very outset of engaging myself in to the Project Report. I would like to express my sincere gratitude to all those who extended their not only to convey their best wishes but also to give me support on this hi-undertone path. This Project Report on my six weeks practical training in “Lumbini Beverages Pvt. Ltd.” Hajipur (Pepsi) in area of Patna is a part of my course curriculum of my PGDM. This project could not have been completed without timely suggestion advice and co-operation of a lot of persons. I am extremely thankful and pay my gratitude to Mr. Sourav Chatterjee (Head – Training & Placement) Academy of Management Studies, Dehradun for his valuable guidance and support on completion of this project in its presently . I am greatly obliged to Mr. M. K. Prasad (HR Manager, Lumbini Beverages Pvt. Ltd. Hajipur) who accommodated me for training in this esteemed organization. I am highly indebted to Mr. Manish Sahay (Marketing Developing Officer, Bihar) who...
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