SUPPLY CHAIN MANAGEMENT

Topics: Supply chain management, Inventory Pages: 4 (875 words) Published: October 25, 2014
2. (60%) Case: “The Great Inventory Correction” (please refer to textbook pp. 204-207). a) How has Altera modified its strategy? Why?
b) Do you think Altera’s new strategy will be successful? What are some advantages and disadvantages of the new strategy?
c) How do you anticipate Altera’s customers will react to this new strategy? What are advantages and disadvantages for Altera’s customers? d) What information does Flextronics have that its clients do not? Why? How can Flextronics leverage this information?

e) How does IBM manage its supplier in order to make it pull strategy more effective?

1. (40%) Bullwhip
a) (10%) Why bullwhip occurs in a supply chain?
b) (15%) Does that contradict with the risk pooling in terms of variability? Explain.
c) (15%) Can the bullwhip be alleviated if the number of levels for the supply chain is reduced (e.g. eliminate the distributors)? If so, why don’t we just keep the supply chain as flat as possible (i.e. reduce the number of the levels required in the supply chain as much as possible)?

2. (60%) Case: “The Great Inventory Correction” (please refer to textbook pp. 204-207). a) How has Altera modified its strategy? Why?
b) Do you think Altera’s new strategy will be successful? What are some advantages and disadvantages of the new strategy?
c) How do you anticipate Altera’s customers will react to this new strategy? What are advantages and disadvantages for Altera’s customers? d) What information does Flextronics have that its clients do not? Why? How can Flextronics leverage this information?

e) How does IBM manage its supplier in order to make it pull strategy more effective?

1. (40%) Bullwhip
a) (10%) Why bullwhip occurs in a supply chain?
b) (15%) Does that contradict with the risk pooling in terms of variability? Explain.
c) (15%) Can the bullwhip be alleviated if the number of levels for the supply chain is reduced (e.g. eliminate the distributors)? If so, why don’t we just keep the supply chain as flat...
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