Successful businesses do more than simply provide goods and services for customers. They also make a real contribution to the communities in which they operate. Successful ethical enterprises: • create employment and job security • provide products that give consumers good value for money • contribute to creating a more caring and cared for community and hence a better world. Amway provides a good example of a business that recognises its wider responsibilities. It is one of the world’s largest direct sales companies. Amway works with around 3 million Independent Business Owners (IBOs) in more than 80 countries. These IBOs are the link between Amway and the final consumer. They are also Amway’s links with citizens and communities across the globe.
In the UK Amway distributes a variety of products, including:
Personal Care Skin Care & Colour Cosmetics Durables Nutrition and Wellness Catalogue Items Home Care Fragrances, body care and hair care products A range of skincare and colour cosmetics Cookware and water treatment systems Food supplements, food and drinks Third party electrical goods Laundry, cleaning, and car care products
As well as its business aims the company has a range of social aims that are part of a ‘Global Cause Program’. These are outlined below. The world’s most respected companies recognise that being a good corporate citizen means supporting causes that matter to the communities in which they operate. This is why Amway Europe has created links with the United Nations Children’s Fund (UNICEF). UNICEF is a global champion for children’s rights. It seeks to make a lasting difference and improve children’s lives.
The United Nations Convention on the Rights of the Child sets out the right of all children to reach their full potential. It is the foundation of UNICEF’s work. Working with UNICEF, Amway has launched an exciting pan-European fundraising campaign for