Supply Chain Flows of Mcdonald's
This report will touch more on the supply chain management of McDonald’s, specifically in India. |
Table of Contents
1. Executive Summary 2
2. Company’s Description 3
3. Elaboration on Flow Chart 3 3.1. Stages of Supply Chain Process 3 Cycle View 3 Push/Pull View 4 3.1.1. Suppliers 5 New Zealand –AngusPure 5 United States of America – Gaviña 5 Brazil – Marfrig 5 3.1.2. Distributors 5 Golden State Foods Corp. 5 Martin-Brower 6 3.1.3. Restaurant Outlets 6 3.2. Sequence & Dependency Links 6 3.3. Flow of Information, Product & Funds 7
4. Recommendations 8 Better Marketing Promotions and Demand Forecast 8 Incorporate a Higher Quality System 8
5. Conclusion 8
6. Flow Chart 9
Appendix 10
References 14
1. Executive Summary
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. It serves approximately 68 million customers on a daily basis in 119 different countries. In 1955, Ray Kroc joined the company as a franchise agent and subsequently bought over the chain from the McDonald brothers, overseeing its worldwide growth.
The supply chain consists of McDonald’s suppliers, distributors, restaurant outlets and its customers. McDonald’s has local and international suppliers. The firm’s distributors have to collaborate with these suppliers to deliver goods to respective McDonald’s restaurant outlets. Cold chain concept is also vital in its supply chain, to preserve quality and freshness of perishable food products. Once the goods arrived at the restaurants, products will be put together for end-products to be sold to customers upon their orders.
There are three different cycles in McDonald’s supply chain; “Customer Order Cycle”, “Replenishment Cycle” and “Procurement Cycle”. The Customer Order cycle that connects the customers and the restaurant outlet is triggered when customers place their orders over the counters in the restaurant. The “Replenishment Cycle” connects the restaurant outlet and McDonald’s
Table of Contents
1. Executive Summary 2
2. Company’s Description 3
3. Elaboration on Flow Chart 3 3.1. Stages of Supply Chain Process 3 Cycle View 3 Push/Pull View 4 3.1.1. Suppliers 5 New Zealand –AngusPure 5 United States of America – Gaviña 5 Brazil – Marfrig 5 3.1.2. Distributors 5 Golden State Foods Corp. 5 Martin-Brower 6 3.1.3. Restaurant Outlets 6 3.2. Sequence & Dependency Links 6 3.3. Flow of Information, Product & Funds 7
4. Recommendations 8 Better Marketing Promotions and Demand Forecast 8 Incorporate a Higher Quality System 8
5. Conclusion 8
6. Flow Chart 9
Appendix 10
References 14
1. Executive Summary
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. It serves approximately 68 million customers on a daily basis in 119 different countries. In 1955, Ray Kroc joined the company as a franchise agent and subsequently bought over the chain from the McDonald brothers, overseeing its worldwide growth.
The supply chain consists of McDonald’s suppliers, distributors, restaurant outlets and its customers. McDonald’s has local and international suppliers. The firm’s distributors have to collaborate with these suppliers to deliver goods to respective McDonald’s restaurant outlets. Cold chain concept is also vital in its supply chain, to preserve quality and freshness of perishable food products. Once the goods arrived at the restaurants, products will be put together for end-products to be sold to customers upon their orders.
There are three different cycles in McDonald’s supply chain; “Customer Order Cycle”, “Replenishment Cycle” and “Procurement Cycle”. The Customer Order cycle that connects the customers and the restaurant outlet is triggered when customers place their orders over the counters in the restaurant. The “Replenishment Cycle” connects the restaurant outlet and McDonald’s
References: McDonald 's, C. (2012). Retrieved from http://www.mcdonalds.com/us/en/home.html Wikipedia Lopez Foods, Inc. (2009). Retrieved from http://www.lopezfoods.com/ McDonald 's Corporation P. Saravanan. (2012, January 08). Supply chain management & distribution management. Retrieved from http://www.slideshare.net/saravanansaravanan/supply-chain-management-of-mcdonalds-10883321 HelenFinance (2008, November 18) Schiff, J. (2011, October 21). 11 ways to improve your supply chain management. Retrieved from http://www.enterpriseappstoday.com/supply-chain-management/ways-to-improve-supply-chain-management.html F Marfrig Alimentos S/A (2012). Marfrig group. Retrieved from http://ir.marfrig.com.br/eng/grupomarfrig/perfil.asp The Poultry Site Casacchia, C. (2011, May 08). Mcdonald’s spurs golden state, others eyed for more growth. Retrieved from http://www.ocbj.com/news/2011/may/08/mcdonalds-spurs-golden-state-others-eyed-more-grow/ Golden State Foods Wikipedia. (2012, November 01). Golden state foods. Retrieved from http://en.wikipedia.org/wiki/Golden_State_Foods James Maher & Company The Martin-Brower Company, L.L.C. (2012). Retrieved from http://martinbrower.com/USA/ Loudin, A Rosenberg, M. (2012). Number of mcdonald 's restaurants worldwide. Retrieved from http://geography.about.com/od/lists/qt/mcdonalds.htm Singh, A