Supply Chain
1. Introduction
1.1 Product to be delivered & General background
It is reported that Michael Dell establishes the Dell Computer Corporation in 1984 which develop quickly expand market share of computer industry date back the early 1990’s, Michigan Technological University (2010). Dell website (2012) mentioned that the objective of Dell is to be global IT leader by building and inspiring IT solutions and services that give customers the power to do more. It also said that Dell offer laptops, desktops, monitors, printers, electronic, software7accessories and servers to various targeted customer group.
1.2 Market segaments targeted
Dell website (2012) showed that it targeted customer from home, small, medium office to large enterprise and government, healthcare, education areas. The customer was divided through entity or locations, therefore, each segment could be better served with more efficient use of firm facilities. Formis (2008) added that Dell operate physical store in domestic market. It show indirect sales of chain store or service center operate in US. Refer to global market. The direct sales like website or phone are remarkable. (Source: Dell fiscal 2011 in review)
1.3 Major competitors&Market position(leader, niche)
The belw table provided by Ann(2008) reveal DELL relative leader position compete with its major competitors(eg.Acer, HP, Asus, Lenovo)
Report was writen by Li(2011)supported that HP, IBM main competitor of DELL. Li also offer a diagram to describle what niche that Dell strive for its service.
Objective position
High quality
Comprehensive serive
Basice service
current position
Media quality
1.4 Driving force for external environment in term of macro or micro environment, five force modeal need take into consideration, Refer to ‘threat of substitute products or services’, Ian(2010)said it relative high because people fancy for using portable hand-held devices like smart phone. Erin(2010) argued that
1.1 Product to be delivered & General background
It is reported that Michael Dell establishes the Dell Computer Corporation in 1984 which develop quickly expand market share of computer industry date back the early 1990’s, Michigan Technological University (2010). Dell website (2012) mentioned that the objective of Dell is to be global IT leader by building and inspiring IT solutions and services that give customers the power to do more. It also said that Dell offer laptops, desktops, monitors, printers, electronic, software7accessories and servers to various targeted customer group.
1.2 Market segaments targeted
Dell website (2012) showed that it targeted customer from home, small, medium office to large enterprise and government, healthcare, education areas. The customer was divided through entity or locations, therefore, each segment could be better served with more efficient use of firm facilities. Formis (2008) added that Dell operate physical store in domestic market. It show indirect sales of chain store or service center operate in US. Refer to global market. The direct sales like website or phone are remarkable. (Source: Dell fiscal 2011 in review)
1.3 Major competitors&Market position(leader, niche)
The belw table provided by Ann(2008) reveal DELL relative leader position compete with its major competitors(eg.Acer, HP, Asus, Lenovo)
Report was writen by Li(2011)supported that HP, IBM main competitor of DELL. Li also offer a diagram to describle what niche that Dell strive for its service.
Objective position
High quality
Comprehensive serive
Basice service
current position
Media quality
1.4 Driving force for external environment in term of macro or micro environment, five force modeal need take into consideration, Refer to ‘threat of substitute products or services’, Ian(2010)said it relative high because people fancy for using portable hand-held devices like smart phone. Erin(2010) argued that
References: a. Ian& Erin(2010), Michigan Technological University, match Dell, accessed 30/09/2012, http://www.sbea.mtu.edu/users/chunzhan/resume/Matching%20Dell.pdf f.Johnason(2011), ensuring strategic planning in Dell, accessed 30/09/2012, http://www.oppapers.com/essays/Ensuring-Strategic-Planning-At-Dell/710257 g.Dell fiscal 2011 in review, accessed 30/09/2012, i. Dell service(2004), managed deployment service, helpful linked to Dell website, accessed 03/10/2012, http://www.Dell.com/downloads/emea/services/uk/en/mandeploy_datasheet_final.pdf f. Wisner, J. D., Tan, K-C., and Keong Leong, K., 3nd ed. (2012), Principles of Supply Chain Management: A Balanced Approach, South-Western; Cengage Learning. AUSTRALIA g i. Petter, M(2012), MGMT309, lecture note, accessed 09/10/2012, eLearning@UOW.