Supply and Deman Analysis for Red Bull
Red Bull
Demand and Supply Analysis
Red bull is an energy drink composed by caffeine, taurine, glucoronolactone, B group vitamins, sucrose and glucose and alpine spring water. Thanks to this unique combination of ingredients, Red Bull vitalizes body and mind. This drink is originally from Australia where it is produced and distributed in over twenty countries including USA, Mexico, New Zealand, South Africa and Eastern and Western Europe.
Finding the right target group for this drink is almost impossible, because of the various applications of Red Bull. Hence a clear-cut categorization in age groups and socio-economics groupings is not feasible. Therefore they are aware of the fact that it would not be very useful to restrict the target market to either the geographic areas or the psychographic segmentation of the targeted consumer. The typical Red Bull drinker is dynamic and active; gender does not play a role at all.
The main reason for this is that for a product like Red Bull it would be far to narrow since it is a product that cuts across lifestyles, demographics and socio-economic boundaries. The marketers for Red Bull decided that the best solution would be to just set the target market as a behavioral segmentation.
Red Bull is not just an energy drink it is primarily a utility drink to be taken against mental or physical weariness or exhaustion.
This is a product created primarily for the following:
• Athletes- helping them to get the best out their body and improving endurance or speed, by making the Red Bull a part of their diet and sport life.
• Workers- anyone from a street worker to a manager, who wants to get pushed up and have a better performance in the work area.
• Clubbers- this is a fairly new category, since it was discovered some couple of years ago, that combining Red Bull with alcoholic beverages, makes you feel even more energetic while partying and it also makes cocktails taste better.
The main
Demand and Supply Analysis
Red bull is an energy drink composed by caffeine, taurine, glucoronolactone, B group vitamins, sucrose and glucose and alpine spring water. Thanks to this unique combination of ingredients, Red Bull vitalizes body and mind. This drink is originally from Australia where it is produced and distributed in over twenty countries including USA, Mexico, New Zealand, South Africa and Eastern and Western Europe.
Finding the right target group for this drink is almost impossible, because of the various applications of Red Bull. Hence a clear-cut categorization in age groups and socio-economics groupings is not feasible. Therefore they are aware of the fact that it would not be very useful to restrict the target market to either the geographic areas or the psychographic segmentation of the targeted consumer. The typical Red Bull drinker is dynamic and active; gender does not play a role at all.
The main reason for this is that for a product like Red Bull it would be far to narrow since it is a product that cuts across lifestyles, demographics and socio-economic boundaries. The marketers for Red Bull decided that the best solution would be to just set the target market as a behavioral segmentation.
Red Bull is not just an energy drink it is primarily a utility drink to be taken against mental or physical weariness or exhaustion.
This is a product created primarily for the following:
• Athletes- helping them to get the best out their body and improving endurance or speed, by making the Red Bull a part of their diet and sport life.
• Workers- anyone from a street worker to a manager, who wants to get pushed up and have a better performance in the work area.
• Clubbers- this is a fairly new category, since it was discovered some couple of years ago, that combining Red Bull with alcoholic beverages, makes you feel even more energetic while partying and it also makes cocktails taste better.
The main