Supermarket and Woolworth

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Executive Summary
This business report provides the country factor analysis, competitor’s strength and weakness, business operation plan and action plan regarding the setting up the supermarket giant Woolworths in Brazil. The country factor analysis includes an evaluation of the attractiveness of the targeted country Brazil. Basically, political, cultural, social and economical issues have been broadly discussed in it.
The Wal-Mart has been described as the rival company and its strength and weakness is analysed as well. One of the strengths of Wal-Mart that it has its own global communication system through which customer can access the sale of any item in the world. Conversely, one of the weaknesses of Wal-Mart is that its public relation is deteriorating. Moreover, It is believed that Wal-Mart discriminates in the job. The FDI regulations of the Brazil allow the foreign investors and encourage them they have incentives also for them like low tax for the investors. This factor reflects the attractiveness of the country regarding investment in the Brazil.

The business operational plan consists of firm’s strategy, organisational structure and management, entry strategy and modes, marketing plan and accounting and finance management. The Woolworths implements the low cost strategy which creates the value of product by lowering the cost. The Woolworths enter the Brazilian market as a wholly owned subsidiary. Woolworth has financial report is an official record of the financial activities like day to day transaction of a business, person, or others entity.

Action plan includes the business strategy such as Organising Funds to establish business, Ensuring access to facilities, managing human resource, establishing marketing strategy, recording the financial documents properly. The action plan table explains the activities carried out to fulfil those strategies showing who is responsible, what time frame required, what is anticipated results achieved and

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