Supermarket and Analysis

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UK Retail Food Sector
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A Competitive and Strategic Analysis with Core Focus on Tesco and Sainsbury

2011-2012

Dissertation by:
JIGAR .C.DHABALIA
1006497
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Contents

| Preface ……………………………………………………......……. | 4 | | Acknowledgement ……………………………………..………... | 5 | | | | 1. | Research Methodology | | | | | | 1.1 Research Objectives …….………………..………………….… | 6 | | 1.2 Research Design ………...…………………………………….… | 6 | | 1.3 Research Methodology ………..…………………………….... | 7 | | | | 2. | Literature Review……………………………………………………. | 8 | | | | 3. | Introduction to Retail Food Industry | | | | | | 3.1Introduction to Retail Food Industry in UK………….………… | 10 | | 3.2Size of UK grocery market ………………………………….…… | 11 | | 3.3 Number and Sectors of grocery stores in UK ………………. | 12 | | | | 4. | Competitive Analysis of Retail Food Industry | | | | | | 4.1Competitive Analysis of Retail Food Sector in UK ………….. | 14 | | 4.2Analytical tools for competitive analysis ………………….. | 23 | | | | 4.2.1. PESTEL Analysis …………………………….…….. | 24 | | | | 4.2.2. Porters five Force Analysis …..……………..….. | 26 | | | | 4.2.3. SWOT Analysis ………………........………….….. | 28 | | | | | 4.3Assessment of top two players on the basis of no of stores | 30 | | | | 4.3.1. Tesco ……….....………………………….………. | 31 | | | | | 4.3.1.1. PESTEL Analysis ………………………… | 32 | | | | | 4.3.1.2. Porters five Force Analysis …………… | 39 | | | | | 4.3.1.3. SWOT Analysis …………….……………. | 41 | | | | 4.3.2. Sainsbury ….…….....………...…………….…….. | 46 | | | | | 4.3.2.1. PESTEL Analysis ……….………………… | 47 | | | | | 4.3.2.2. Porters five Force Analysis …………… | 51 | | | | | 4.3.2.3. SWOT Analysis ………………….………. | 54 | | | | 5. | Strategic Analysis of Retail Food Industry |

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