This report will analyse the target market of Sainsbury’s and M&S .using both secondary and primary research ,by means of a questionnaire to analyse consumers opinions. A target market is the customers who have similar needs will become the companies' focus to marketing. Cengage,G(2002)The report will analyse different target market in different supermarket and prvoide some recommendations about how to expand target market range. Marks & Spencer was a single market stall 129 years ago and it has grown to an international multi-channel retailer.At present,more than 50 territories have M&S shops .M&S developed quickly by its high quality with suitable price .M&S (2013) One of the most powerful competitors for M&S is Sainsburuy’s. Sainsbury's has 144 years history and become one of the UK’s largest retailers. It has sold their own brand products for 131 years and designed each store format to make customers who have special needs are satisfaction. J Sainsbury plc (2013) There are 7 sections in this report .Methodology give an account of group work organizing.Describing and Analysis narrate the discussing of the charts and compare the results of researching.Recommendations talks about the suggestion to improve the supermarkets.Conclusion is to sum up the main points of the research process.Bibliography is the l;ist of references. Appendices include 6 charts for primary research. 2. Methodology
The group have four members which are Carmen ,Icy ,Vincent and Yao . First we chose two level supermarkets which are Sainsbury’s and Mark&Spencer.(M&S) . Sainabury’s is a mid range supermarket and M&S is a high-end supermarket .The choice can make some comtrast with two supermarket .Then we insured our topic which is about target marketing of the supermarkets .The reason of chosen this topic is we thought consumers are the main factor which promote the company development . We chose to make a questinaire to collect primary...
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