Super Bite Marketing Plan
Sugar free tension free
Chocolate Coated Cream filled Soya
Biscuits with Zero Sugar
Marketing Plan for Launching Super Bite
Prof. Arpita Srivastava
Kolkata Super Bite Food Ltd.
Amrendra Kumar Srivastava
Anamika Singh Hemani
Som Sekhar Mishra
BUSINESS MISSION STATEMENT
7. MARKETING MIX
8. MARKETING IMPLEMENTATION, EVALUATION, and CONTROL
“Committed to Enhancing the Quality of Life
With Tasteful yet Healthy Camaraderie”
Today the total production of biscuits in India is estimated to be around 30 lakh MT in 2013, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume and the organized sector is valued at above Rs. 8000 crores. While the biscuit industry, is estimated to grow over 15-17% in the next few years. The biscuits per capita consumption in India is 2.0 kg. India is ranked 3rd after US and China amongst the global biscuits producers. The export of biscuits is approximately 17% of the annual production, the export of sweet biscuits for year 2007-08 was Rs. 145.93 Cr and for year 2008-09(April-Dec) was Rs. 280 Cr, the major exporting regions were Haiti, Angola, USA, Ghana, UAE. The imports are not significant amount as compared to the total consumption.