Super Bite Marketing Plan

Topics: Soybean, Marketing, Soy milk / Pages: 27 (4010 words) / Published: Jun 27th, 2014
SUPER-BITE ®
Sugar free tension free

2013

Chocolate Coated Cream filled Soya
Biscuits with Zero Sugar

Kolkata Super-Bite
Food Ltd.

Project Name:

Marketing Plan for Launching Super Bite

Presented To:

Prof. Arpita Srivastava

Company Name:

Kolkata Super Bite Food Ltd.

Group Members:

Group V

SMS ID

ROLL NO.

NAME

DB13081
DB13019
DB13020
DB13017
DB13075
DB13008
DB13150
DB13154
DB13105

2227323
2227248
2227118
2227117
2227271
2227101
2227227
2227037
2227221

Manoj Kumar
Amrendra Kumar Srivastava
Kaushik Das
Surya Khan
Rohit Mandal
Anamika Singh Hemani
Abhishek Bhattacharya
Som Sekhar Mishra
Somnath Ganguly

CONTENT
1.
2.
3.
4.
5.
6.

BUSINESS MISSION STATEMENT
MARKET RESEARCH
SWOT ANALYSIS
COMPETITOR ANALYSIS
OBJECTIVES
MARKETING STRATEGY
 TARGET MARKET
 ENVIRONMENT ANALYSIS
1. MICRO
2. MACRO
7. MARKETING MIX
 PRODUCT
 PROMOTION
 DISTRIBUTION
 PRICE
8. MARKETING IMPLEMENTATION, EVALUATION, and CONTROL
9. ASSUMPTIONS
10. STORYBOARD

MISSION STATEMENT

“Committed to Enhancing the Quality of Life
With Tasteful yet Healthy Camaraderie”

MARKET RESEARCH
Today the total production of biscuits in India is estimated to be around 30 lakh MT in 2013, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume and the organized sector is valued at above Rs. 8000 crores. While the biscuit industry, is estimated to grow over 15-17% in the next few years. The biscuits per capita consumption in India is 2.0 kg. India is ranked 3rd after US and China amongst the global biscuits producers. The export of biscuits is approximately 17% of the annual production, the export of sweet biscuits for year 2007-08 was Rs. 145.93 Cr and for year 2008-09(April-Dec) was Rs. 280 Cr, the major exporting regions were Haiti, Angola, USA, Ghana, UAE. The imports are not significant amount as compared to the total consumption.

The

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