Preview

Sunway Berhad

Good Essays
Open Document
Open Document
972 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sunway Berhad
Question
If you are director in the company, what do you think about CSR ( Corporate Social Responsibility )?. Can it be implemented by your company ?. If possible, what kind of CSR activities would you implement ? . If not possible, please state 10 reasons.

In general, Corporate Social Responsibility can be described as an approach by which a company: * recognises that its activities have a wider impact on the society in which it operates and that developments in society in turn impact on its ability to pursue its business successfully. * actively manages the economic, social, environmental and human rights impact of its activities across the world, basing these on principles which reflect international values, reaping benefits both for its own operations and reputation as well as for the communities in which it operates. * seeks to achieve these benefits by working closely with other groups and organisations - local communities, civil society, other businesses and home and host governments.
Corporate Social Responsibility (CSR) has been a critical part of the Sunway Group for the past three decades. Sunway Group company is one that instils and celebrates the culture of giving to society. The Group recognises the significance of developing and harnessing human capital excellence in driving the development and growth of the company, the community and our country. Winning the Anugerah PMCSR is a form of encouragement for The Group as it has truly brought CSR to an entirely new level. Sunway Group also has been recognised for outstanding achievements in CSR.
The Sunway Group’s CSR programmes are wide-spread and aim to protect and promote human capital excellence above and beyond the company. In enhancing human capital excellence through education, if I the director of Sunway Group, I would implement the programmes which is: * Raising the level and standards of education in the country * Providing for the less fortunate members of the

You May Also Find These Documents Helpful

  • Good Essays

    - The social mission was fulfilled by operating the company in a way that acticely recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community: local, national and international.…

    • 777 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Corporate social responsibility is actually considered as part of the companies’ strategy orderly to enhance their competitiveness .A good CSR plan could bring: Benefits, cost savings, human resource management, customer relationships and also innovation capacity.…

    • 2412 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Every company’s activities that lead it to success doors is some how beneficial for the society as these activities not only opens the doors of employment in the society as well as provide a technological growth. The term that is normally used for refereeing the responsibilities of a business towards the society is known as Social Responsibility (Steiner & Steiner, 2005). Social responsibility is a tool for companies to build sales, develop the workforce, boost enthusiasm and innovation, enhance trust in an enterprise and increase a company’s reputation and standing. It also helps the company to pursue responsible business practices that makes a company more competitive.…

    • 486 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Corporate social responsibility (CSR) as a topic has received the attention of organisations and managers as a whole. The 1950s marked the start of the modern era of CSR for managers, where Howard R. Bowen (1953) defines social responsibilities in his publication as the businesses’ duty to make decision and follow principles that are acceptable to society. However, Milton Friedman (1970) argued that social responsibilities is for people not businesses, he claims that the only responsibility business managers should have is to use all their resources to maximise profit and increase shareholder’s wealth (Friedman, York Times Magazine, September 13, 1970, pp. 32-34).…

    • 2250 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    4) It got good response from WHO, Global business council for HIV/AIDS and other NGOs, this makes the company a socially responsible organization in Global business.…

    • 663 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ethics in Coke India

    • 1664 Words
    • 7 Pages

    According to the company, it was aware of the environmental impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and the society at large.…

    • 1664 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Philip Morris Csr

    • 5412 Words
    • 22 Pages

    Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able to be perceived in better light, by their customers. In current dense market, firms have to fight for the customer by offering something new or unique. They use CSR in order to create customers’ loyalty based on distinctive ethical values. On the other hand, many critics claim that the only reason why companies implement social projects is the benefit which they may generate by being perceived as socially aware entities.…

    • 5412 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    3 1 CSR Journal 1

    • 474 Words
    • 2 Pages

    Taking into consideration, I feel I have not worked with CSR much in my current position at my current employer; I am going to take a stab at it and look at my own employer for this exercise. This is an entirely new concept I am learning and trying to apply daily.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Management Assignment 4

    • 1454 Words
    • 5 Pages

    Social responsibility makes businesses organizations more sustainable in the long term. This means that when businesses make decisions that shows social responsibilities it will eventually leads to improved prospects and long term survival of the organization. Business organization should therefore consider the environment in which they operate and take careful contemplation of the ramifications of their activities…

    • 1454 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn, have supported the company in achieving its vision and business results, year after year. As a result, sustainability has become an integral part of the company's approach to business and decision making.…

    • 1699 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    porwww ewdasdas

    • 30872 Words
    • 172 Pages

    2013 Social Responsibility Report of China Southern Airlines Company Limited Part 1. CHAIRMAN'S STATEMENT Part 2. HIGHLIGHTED EVENTS OF 2013 1. Chinese President Xi Jinping Shakes Hands with China Southern Airlines Flight Attendant 2. Guangdong Party Secretary Hu Chunhua Visited China Southern Airlines and Carried out Relevant Research and Investigation Work 3.…

    • 30872 Words
    • 172 Pages
    Powerful Essays
  • Powerful Essays

    aware of the SR agenda as an integrated approach at all, even where they are…

    • 3300 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    SOCIO Economic

    • 322 Words
    • 2 Pages

    The ability of the company to relates its operations and policies to the social environment in ways that are mutually beneficial to the company and to the society in which it operates will greatly influence its chances of continuing as a going concern. That is why our company believes that it will continue to exist as long as it can meet and maintain the expectations of the public regarding social responsibility.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In the last twenty years, a vast number of changes have taken place in relationships maintained by a company with the state and society. No longer does a company continue to act as independent entity regardless of the public interest and welfare of the society and its effect on the environment. The growth of the relationship between a company and the society has been a slow transformation from just a humanitarian coexistence to a point where the interest of stakeholders and society is increasingly becoming of prime importance. Organizations are beginning to realize the fact that in order to stay ahead in the business and gain strategic benefits, it is important to practice responsible business etiquettes. The kind of competition companies’ face today and the wave of globalization have drastically changed the business environment in the past few years. Globalization has compelled organizations to expand their boundaries from their country of origin to other rapidly developing markets in other parts of the world. In order to be successful in their attempt towards globalization companies have realized that they need to implement clearly defined business practices with a well-defined focus on public interests and the environment. Also, in some of the markets across the world, since the government still holds the key due to the rules and regulations set by it, the government would be naturally inclined to prefer companies which take care of the interest of all the stakeholders. Lastly, organizations across the world have begun to realize the importance of intangible assets, i.e. be it brand name or…

    • 9103 Words
    • 37 Pages
    Powerful Essays
  • Satisfactory Essays

    Keppel

    • 584 Words
    • 3 Pages

    Keppel Land takes pride in being a good corporate citizen through upholding best practices in all its business operations. By championing charitable causes and encouraging active employee volunteerism, Keppel Land aims to contribute and enrich lives of the communities where it operates. These initiatives are spearheaded by the Corporate Social Responsibility (CSR) committee and led by Keppel Land’s Group Chief Executive Offi cer. NURTURING CORPORATE VOLUNTEERISM Keppel Land believes in giving back to society.…

    • 584 Words
    • 3 Pages
    Satisfactory Essays