Sunnyvale Foods Swot Analysis Essay
Sunnyvale Foods is a brand of canned and frozen fruits and vegetables as well as condiments. While the firm has been around for over a hundred years, their profits have started to decline. From the statement given by the former president of Sunnyvale Foods, it can be deduced that the firm has a production oriented marketing concept. Rather than producing to meet a need, the firm is producing in anticipation of a need.
Sunnyvale Foods focuses on mass marketing, aiming at “everyone” rather than target marketing a specific group (i.e.-busy families). The marketing mix is comprised of the “four P’s”: product, place, promotion, and price. The product is a line of 65 food items. The place is limited to chain supermarket stores limited by their
Sunnyvale Foods focuses on mass marketing, aiming at “everyone” rather than target marketing a specific group (i.e.-busy families). The marketing mix is comprised of the “four P’s”: product, place, promotion, and price. The product is a line of 65 food items. The place is limited to chain supermarket stores limited by their