In the Sundown Bakery scenario, the business started as a small operation, but as it expanded it led to changes in the way it was run. The family feeling, and closeness that was once strong was less noticeable. The new employees did not even know Bruce and Carol, the owners, and the old employees did not like receiving orders from corporate management. There was no longer any face-to-face communication. As a result, there was less give-and-take of ideas, and the communication channels were closed. To make business more productive Bruce and Carol should bring back face-to-face communication, so that the employees will feel that the owners care about their ideas, and their opinions.
When the family feeling was strong, it was only one small store. Carol ran the shop up front, and Bruce ran the bakery and ordered supplies. Carol hired two clerks, Marina and Kim, and Bruce hired an assistant, Maurice. They worked closely, and talked face-to-face about things that needed to be done. They also worked intimately with the customers. Everyone was very tight, and things ran smoothly because they talked to each other. Bruce and Carol asked Maurice, Marina and Kim about their ideas and their plans on what could make the store run better, and make business more productive. They all told each other what they thought, and shared their opinions with each other. If Marina, Kim or Maurice had a idea about a new product or a new way to decorate the store, all they had to do was talk to Bruce or Carol about it face-to-face.
As it began to grow, Maurice was now master baker, and he had two assistants. Which made him have less time to work with Bruce, and help order supplies. Marina and Kim supervised the shop, which caused them to no longer have time to help Carol. Carol was too busy managing general sales to spend time in the shop. So she no longer got to talk to Marina and Kim about how the shop was running or...
Please join StudyMode to read the full document