Sunbeam Case Analysis
Situation Analysis
Company Sunbeam has offered innovative products to household families for over 100 years and is a publicly traded company. In 1910 Sunbeam introduced their first iron. In 1930 Sunbeam introduced the Mixmaster stand mixer. The mix master stand mixer became the single most popular small kitchen appliance in the country. In 1998, the US Postal Service dedicated a stamp in honor of the famous Mixmaster as one of the country’s greatest innovations. Sunbeam has been known for these and other durable and affordable products. Household appliance sales and service co. started in 1972 as SASCO branch 80. Sunbeam Appliance Service Co. is a division of Sunbeam Corp in Niles Illinois. Sunbeam’s home office and factory originally began in Chicago, known as the Sunbeam Factory Outlet Center. This factory was the largest Sunbeam servicer in the country. There was well over 100 factory-owned service centers, providing products and repairs. Over time Sunbeam closed all the factory-owned outlet service centers. In the mid-1980’s , Branch 80 was the last to be closed . We have changed ownership and location, but are still in the suburban Chicago neighborhood where it all began. Our facility has been providing Sunbeam and Oster products and services to our customers for over 38 years, and proudly serving our customers online for 8 years. The Sunbeam convertible iron and steamer features a large water tank, a steam button that releases a shot of steam to help release wrinkles while ironing, and a stainless steel design to allow for easier use and gliding over garments. The steamer can be used vertically to allow the user to steam curtains and garments hanging in a closet. For the consumers safety, the iron features an automatic shut off so the iron doesn’t over heat, a digital steam indicator to notify the user when the steamer function is activated, and an anti-drip function to help prevent the leaking of water while the user irons and
Company Sunbeam has offered innovative products to household families for over 100 years and is a publicly traded company. In 1910 Sunbeam introduced their first iron. In 1930 Sunbeam introduced the Mixmaster stand mixer. The mix master stand mixer became the single most popular small kitchen appliance in the country. In 1998, the US Postal Service dedicated a stamp in honor of the famous Mixmaster as one of the country’s greatest innovations. Sunbeam has been known for these and other durable and affordable products. Household appliance sales and service co. started in 1972 as SASCO branch 80. Sunbeam Appliance Service Co. is a division of Sunbeam Corp in Niles Illinois. Sunbeam’s home office and factory originally began in Chicago, known as the Sunbeam Factory Outlet Center. This factory was the largest Sunbeam servicer in the country. There was well over 100 factory-owned service centers, providing products and repairs. Over time Sunbeam closed all the factory-owned outlet service centers. In the mid-1980’s , Branch 80 was the last to be closed . We have changed ownership and location, but are still in the suburban Chicago neighborhood where it all began. Our facility has been providing Sunbeam and Oster products and services to our customers for over 38 years, and proudly serving our customers online for 8 years. The Sunbeam convertible iron and steamer features a large water tank, a steam button that releases a shot of steam to help release wrinkles while ironing, and a stainless steel design to allow for easier use and gliding over garments. The steamer can be used vertically to allow the user to steam curtains and garments hanging in a closet. For the consumers safety, the iron features an automatic shut off so the iron doesn’t over heat, a digital steam indicator to notify the user when the steamer function is activated, and an anti-drip function to help prevent the leaking of water while the user irons and