Sun Zi
UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ENGINEERING AND GREEN TECHNOLOGY
BACHELOR OF SCIENCE (HONS) CONSTRUCTION MANAGEMENT
Unit: UBMM1011 Sun Zi Art of War & Business Strategies Semester of Study: Semester 2
Lecturer’s Name:
Company name : Apple Inc | Name | No. ID | Year / Sem. | 1. | Satheesh a/l Rameswaran | 10AGB03508 | Y 2 S 2 |
CONTENT 1. Introduction………………………………....3 2. Content……………………………………...5 3. Discussion…………………………………...7 4. Recommendation…………………………...9 5. Conclusion………………………………….11 6. Reference……………………………………13
1.0 INTRODUCTION
Apple Incorporation, the American multinational corporation that designs and manufactures consumer electronics and computer software products in relation to our topic which is Reactiveness and Adaptability of Apple Incorporation in our society. Here is a brief introduction of how Apple Inc. has grown to these days.
It was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steven Wozniak and Ronald Wayne. In the beginning, which is precisely from January 3, 1977 Apple Inc. was known as Apple Computer Incorporation for the primary 30 years. Then due to the company’s expansion in progress whereby they started to look into consumer electronics markets in addition to its initial focus on personal computers, the word “Computer” was dropped. Now, Apple Inc. has grown to as much as around 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion by the end of September 29, 2008. Without doubt of its comprehensive artistic design to its various advertising campaigns, it has become one of the most approved of company in the United States in 2008 and in the world in 2009 according to the Fortune Magazine.
The most popular products of Apple Inc. includes Macintosh computers, the iPod and iPhone meanwhile their most popular operating system recognised is the well-known Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia
FACULTY OF ENGINEERING AND GREEN TECHNOLOGY
BACHELOR OF SCIENCE (HONS) CONSTRUCTION MANAGEMENT
Unit: UBMM1011 Sun Zi Art of War & Business Strategies Semester of Study: Semester 2
Lecturer’s Name:
Company name : Apple Inc | Name | No. ID | Year / Sem. | 1. | Satheesh a/l Rameswaran | 10AGB03508 | Y 2 S 2 |
CONTENT 1. Introduction………………………………....3 2. Content……………………………………...5 3. Discussion…………………………………...7 4. Recommendation…………………………...9 5. Conclusion………………………………….11 6. Reference……………………………………13
1.0 INTRODUCTION
Apple Incorporation, the American multinational corporation that designs and manufactures consumer electronics and computer software products in relation to our topic which is Reactiveness and Adaptability of Apple Incorporation in our society. Here is a brief introduction of how Apple Inc. has grown to these days.
It was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steven Wozniak and Ronald Wayne. In the beginning, which is precisely from January 3, 1977 Apple Inc. was known as Apple Computer Incorporation for the primary 30 years. Then due to the company’s expansion in progress whereby they started to look into consumer electronics markets in addition to its initial focus on personal computers, the word “Computer” was dropped. Now, Apple Inc. has grown to as much as around 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion by the end of September 29, 2008. Without doubt of its comprehensive artistic design to its various advertising campaigns, it has become one of the most approved of company in the United States in 2008 and in the world in 2009 according to the Fortune Magazine.
The most popular products of Apple Inc. includes Macintosh computers, the iPod and iPhone meanwhile their most popular operating system recognised is the well-known Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia
References: 1) Apple Inc. History (2008), Retrieved February 19, 2008, from http://www.ipodtopctransfer.com/news/apple-inc.html 2) http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html 3) Apple case study (2009), Apple business strategy : DaveChaffey.com Internet Marketing Retrived March 12, 2009 from http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/apple-case-study-apple-business-strategy/ 4) Apple 's Competitive Strategy (2000), Thinking Outside of the Apple Box Retrieved July 11th, 2000 from http://www.oppapers.com/essays/Apples-Competitive-Strategy/147880