Bronzed complexions give off impressions that are hard to resist. Emotionally, it’s linked to happiness, welfare and success that society prominently labels as attractive and healthy. With western culture constantly promoting this lifestyle, more and more people are finding themselves wanting to fit into the advertised mold. In the United States, public figures associated with media, politics or fame of a sort are considered to be the sunless revolutions poster children. It’s a fad that has evolved into an attitude and ultimately a lifestyle. With UV ray damage becoming more and more prevalent to society, people have sought out solutions to deliver that radiant glow yet without the harmful long-term side-effects ranging from leathery skin to cancer. Thus with demand higher than ever and continually growing, the sunless tanning industry is booming. However the obsession of dark skin is fairly infantile. Centuries ago a pale complexion was looked upon as a symbol of class and wealth. When it was custom that woman remain home while men worked most of the heavy labor, women saw tanned skin as a mark of labor, which many men possessed from working constantly outside. Such a mark that was contrast to the male gender-role was deemed unfavorable and many went out of their way to avoid sunlight in hopes of maintaining their natural complexion. That law of society changed forever in 1923 when famed fashion icon Coco Chanel boarded a cruise from Paris to Cannes, returning to land with a spell-binding glow that turned into an overnight sensation. Not only did tanned skin symbolize wealth and beauty, but was also deemed fashionable. Not before long traveling to luxury locales such as the French Riviera became popular for the rich and famous whose sole reason for traveling was to gain a darker shade of skin. Yet throughout the 70’s, 80’s and 90’s Americans became more and more busy, unable to travel long distances merely for a tan, thus indoor tanning became the ultimate convenience. Eventually too much sunbathing had been proven to cause skin cancer due to excessive exposure to the suns UV rays, the indoor tanning industry became a nationally recognized caterer to America’s hunger for tanning. But during the early 21st century, it had been proven that indoor tanning beds and lamps emit a high concentration of UV rays, which makes it a carcinogen, stating the fact that there is no possible way of receiving a legitimate tan safely. Because of this, Sunless Tanning Technology has become the more popular choice when tanning. Sunless tanning is the process of applying lotion, cream or a spray-on solution topically that temporarily darkens the outer layer of your skin. These products can be found in many stores where the customer can apply it themselves or they may travel to tanning salons and experience sessions in a spray tanning booth which robotically applies solution on every inch of your body. The active ingredient used in most sunless tanning products is dihydroxyacetone (DHA), which was accidentally discovered by scientists when spilled onto their hands and staining their skin a brownish shade. When applied onto the skin, DHA reacts with dead skin cells in the outer layer of skin to darken the skins complexion temporarily. The color is water-proof but gradually fades, depending on how much the self-tanner is re-applied. Sunless tanning started making its way into the market in the 1980’s, but with such little research done to perfect the mimicking attribute that was being sought out after, products were eventually discontinued because of horrible results and extreme lack of demand. Later in the 1990’s, Dr. Tom Laughlin, who is said to be the Pioneer of the Spray Tan booth, began long and intensive research and experimentation in hopes of perfecting a liquid DHA formula. With a successful formula and creating a way for it to be dispersed through automated booths, the sunless industry...
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