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Summative
Initiation and Scope

Introduction

Max Lionel Realty was founded in 2008 by property developer Max Lionel. The company currently employs approximately 100 people, 80 of whom are licensed real estate agents. Through its client agents, the organisation manages property sales rentals on behalf of a range of clients. The organisation also separately engages in investment activities, such as property and land development.
Max Lionel Realty has been a member of the Real Estate Institute of Victoria (REIV) since 2008 and proudly follows the REIV Code of Conduct.

Project purpose and rationale

The project is created to inform the employees and clients regarding their duties and obligations in order to resolve the tarnished image of the company and be able to provide the best service to future clients.

Project purpose
Inform agents of their legal and ethical obligations
Promote high standards in professional conducts as per REIV
Inform Clients, tenants and potential tenants of MLRS commitments

Background and strategic context
Max Lionel Realty is currently experiencing an image problem due to employee’s lack of knowledge on their obligations to client which affects the strategic directions of the company which are: engaging with customers and clients, building goodwill and reputation for integrity, supporting innovative thinking, management and leadership skills.
Priority
Employees equipped with the right knowledge and skills will greatly affect the growth and success of the company thus making this project in a high priority status.

Related projects
According to records no projects has been implemented to resolve the problem.
Project client/owner
Max Lionel, CEO
Project sponsor
Riz Mehra, Chief Financial Officer
Project manager
Kim Sweeney, Operations General Manager
Special provisions
Work Health and safety Legislation
Anti - Discrimination Legislation
Codes of Conduct
Procurement policy and procedures
Privacy act 1998
Estate agents act 1980
Equal

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