Summary: Week Four Team

Week Four Team Reflection
3.1
Qualitative research is the research of observation; this research is good for extracting feelings, emotions motivations, perceptions, self- described behavior, and consumer language. Whereas quantitative research deals with measurements, behavior, knowledge, opinions, and attitudes. Both are essential in their respective research.
Qualitative research techniques consist of focus groups, rounded theory, action research, observation, and group interviews. The dangers are psychology, anthropology, sociology, economics, communications, and semiotics. The differences in theory building are:

Qualitative:
Understanding
Highly participation based
Longitude multi method
Non-profitability purpose
Small sample